Facial Cosmetic Surgery – Case Study
Learn How Seologist increased Facial Cosmetic Surgery’s conversions by 1000%!!!
About Facial Cosmetic Surgery
Facial Cosmetic Surgery is Alberta’s leading cosmetic & reconstructive surgery clinic. Specializing in rhinoplasty surgery, face & neck lifts, chin augmentation, and more.
Goal
Facial Cosmetic Surgery approached Seologist with a website that had minimal SEO-friendly on-page elements. Our goal was to redesign Facial Cosmetic Surgery’s website for enhanced user experience while making substantial on-page optimizations and content expansions across their domain. Backing up our content strategy with an aggressive off-page campaign that supported position rankings to increase.
Challenges Faced
- The initial website had poor UX.
- Low position rankings for target keywords.
- Most treatment pages had very few or no backlinks pointed towards them.
- Overall local organic exposure was minimal.
Key Objectives
- Increase organic qualified leads in Calgary.
- Increase position rankings for rhinoplasty keywords.
- Increase position rankings for facelift keywords.
- Boost average session duration & pages per session through strategic UX optimizations.
Secondary Objectives
- Increase position rankings for non-surgical treatment pages.
- Increase the amount of organic leads from Edmonton.
- Enhance site performance, ensure technical compliance, and optimize for E.E.A.T. (Expertise, Experience, Authoritativeness, and Trustworthiness) and Y.M.Y.L (Your Money or Your Life) standards on Google.
SEO Strategy Deployed
Treatment Page Expansions
We conducted an on-page SEO audit that provided valuable insights into which content expansions were most likely to improve position rankings for target keywords. Once major opportunities for on-page optimizations were identified, we created an action plan to help rank Facial Cosmetic Surgery higher for commercial & transactional intent keywords mapped towards treatment pages.
Website Migration & UX Optimizations
Seologist identified problems with website architecture, interlinking, content placement, and overall design. Our team created an action plan to migrate Facial Cosmetic Surgery’s website from WordPress to Django, improving not only user experience but the overall domain’s site-speed.
Strategic & Aggressive Backlink Building
Seologist implemented a comprehensive outreach campaign designed to acquire high-quality backlinks from authoritative and reputable websites within the industry. These backlinks not only enhanced the credibility and trustworthiness of Facial Cosmetic Surgery’s online presence but also drove a steady stream of targeted traffic to strategically important pages. By focusing on linking to pages optimized for conversion, the campaign played a pivotal role in strengthening the overall SEO strategy, improving search engine rankings, and ultimately increasing leads and bookings for Facial Cosmetic Surgery.
E.E.A.T & Y.M.Y.L Optimizations
Seologist focused on establishing strong E.E.A.T (Experience, Expertise, Authority, and Trustworthiness) and Y.M.Y.L (Your Money or Your Life) signals for Facial Cosmetic Surgery by refining content to showcase industry expertise, authority, and credibility. Through strategic content optimization, the website demonstrated a clear commitment to quality and trustworthiness, essential for Y.M.Y.L topics.
Timeline
Seologist was entrusted with a one-year goal to significantly boost position rankings and organic traffic. After achieving impressive results, Facial Cosmetic Surgery opted to continue their SEO campaign with our team.
Digital Marketing Tools Used
- SemRUSH
- ScreamingFrog
- Bright Local
- Ahrefs
- Google Analytics
- Google Search Console
- SEO Quake
- Surfer SEO
- Secret Sauces
Seologist Team Involved
- Mike Zhmudikov (SEO Director)
Results
Conversions
Seologist increased conversions by 1000% within Facial Cosmetic Surgery’s SEO campaign!
Organic Traffic
Within less than a year, organic traffic grew by over 35%, driving a substantial boost in organic conversions.
Keyword Rankings
Facial Cosmetic Surgery was able to achieve 1st position rankings for their target keywords in several service areas. Here are just a few examples below:
| Keyword | Google Position | Google Rank Change | Location |
| Facial lift surgery | 1 | +99 | Calgary |
| Nose reshaping surgery | 1 | +99 | Calgary |
| Blepharoplasty surgeon | 1 | +99 | Calgary |
| Blepharoplasty surgery | 1 | +99 | Calgary |
| Lower eye blepharoplasty | 1 | +99 | Calgary |
| Blepharoplasty cost Calgary | 1 | +99 | Calgary |
| Rhinoplasty price Calgary | 1 | +99 | Calgary |
| Blepharoplasty Calgary | 1 | +99 | Calgary |
| Nose reshaping price | 1 | +99 | Calgary |
| Facelift procedure cost | 1 | +99 | Calgary |
| Lower lid blepharoplasty | 1 | +99 | Calgary |
| Face lift surgeon | 1 | +99 | Calgary |
| Facial cosmetic surgeon | 1 | +99 | Calgary |
| Cosmetic surgery Calgary | 1 | +99 | Calgary |
| Nose Surgeon | 1 | +99 | Calgary |
Conclusion
Facial Cosmetic Surgery partnered with Seologist to develop and execute their SEO strategy, resulting in first-position dominance for the majority of their target keywords in Calgary. This achievement drove consistent year-over-year growth in valuable conversions.
Ready to dominate your industry’s organic search market? Contact the SEO experts at Seologist today!