Facial Cosmetic Surgery with an AI Focus:
Calgary, Alberta, Canada
Plastic Surgery, Cosmetic Surgery
Project Overview
Facial Cosmetic Surgery is a Calgary-based medical clinic led by Dr. Kristina Zakhary, a board-certified facial plastic surgeon with over 20 years of experience. The clinic focuses exclusively on facial procedures, including:
- Surgical treatments: Rhinoplasty, facelift, eyelid surgery, brow lift, otoplasty, chin augmentation
- Non-surgical options: Botox, dermal fillers, skin peels
With 8,000+ procedures performed, Dr. Zakhary combines advanced surgical techniques with patient-focused care, positioning the clinic as a trusted provider of cosmetic and reconstructive facial surgery in Alberta.
Business Objectives
The primary goal was to increase visibility in Calgary and surrounding areas and drive more qualified patient leads. Key objectives included:
Strengthen Google Business Profile (GBP) performance and Map Pack rankings.
Drive more qualified traffic to high-value procedure pages (rhinoplasty, facelift, eyelid surgery).
Increase consultation requests via forms and calls.
Build stronger online reputation and trust within the Calgary cosmetic surgery market.
GEO SEO Strategy Implementation
Key initiatives to maximize local search opportunities:
Geo-Tagged Photos: Added professional clinic and procedure images with embedded location data.
Gallery Refresh: Updated GBP gallery with high-quality visuals to showcase the clinic environment.
Service Listings: Expanded GBP services to include core procedures and financing options.
Regular Posts: Published ongoing content highlighting treatments, patient education, and seasonal offers.
Service Categories: Added missing categories (facial plastic surgeon, rhinoplasty clinic).
Citations & Directories: Built and updated NAP listings across local medical directories.
Reviews & Engagement: Supported ongoing review acquisition and patient engagement to build trust.
On-Site Geo Content: Optimized top procedure pages with Calgary-focused keywords and local content.
Search Snapshot – Google & AI Visibility
LLM Coverage: 100% inclusion rate for tested high-intent treatment queries.
| Query | Google Organic | Google Local Pack | AI Results (ChatGPT, Perplexity, Gemini) |
| calgary rhinoplasty | Top 1 | #1 | ✅ Featured in AI answers |
| facelift calgary | Top 1 | #1 | ✅ Included in AI recommendations |
| blepharoplasty calgary | Top 3 | #1 | ✅ Listed in AI-generated results |
| best plastic surgeons calgary | Top 2 | #1 | ✅ Surfaces across multiple AI platforms |
Takeaway: Facial Cosmetic Surgery now dominates across organic search, Google Maps, and AI-driven discovery channels, ensuring that prospective patients encounter the clinic at every stage of their decision-making process.
Traffic & Visibility
AI Traffic & Engagement
AI platforms like ChatGPT and Perplexity now drive qualified sessions to the clinic’s site. Visitors explore high-value procedure pages such as skin peels, rhinoplasty, facelift, and eyelid surgery.
Impact:
Qualified Visits: Visitors spend 3+ minutes on key pages, signalling treatment research intent.
Broader Reach: AI discovery complements Google Maps and organic SEO.
Future-Proof: Positions the clinic to capture early demand from AI-driven search.
Growth in AI Overview Visibility
From June to September 2025, the clinic’s mentions in Google’s AI Overview grew from near-zero to almost 100 listings.
Impact:
Expanded Discovery: Featured in next-gen search combining AI and local intent.
Market Leadership: Strengthened authority in Calgary’s competitive cosmetic surgery niche.
Decision-Stage Reach: Visible to patients when researching and when ready to book.
Engagement & Conversions
Key Events on Procedure Pages
Tracked key events show users interacting with procedure-level content, such as Skin Peels and Rhinoplasty pages.
Impact:
Higher Engagement: Visitors explore detailed treatment information, not just homepage content.
Improved Patient Journey: Local SEO efforts led to more meaningful on-site actions.
GBP Performance
- Total Interactions: 4,615 (+18.4% YoY)
- Website Clicks: 3,847 (+38.6% YoY)
- Calls from GBP: 765 over the last reporting period
Overall GBP Interactions
Total interactions reached 4,615, reflecting an +18.4% increase year-over-year (Apr–Jul 2024 vs Apr–Jul 2025). This steady growth shows stronger engagement from local searchers discovering the clinic through its optimized profile.
Calls from GBP
Phone calls initiated directly from the profile reached 765 (Apr–Aug 2025), confirming that prospective patients actively use GBP to connect with the clinic.
Website Clicks from GBP
The Business Profile recorded 3,847 website clicks, a +38.6% increase year-over-year (Apr–Jul 2024 vs Apr–Jul 2025). This growth shows how GBP optimization successfully channelled local search traffic into the clinic’s website.
Impact:
More direct calls from potential patients.
Increased website visits from local searchers.
Stronger trust & relevance with Calgary audience.
Business Impact & Conclusion
Key Metrics (Apr–Sep 2025):
- Local Pack Dominance (Ongoing): #1 rankings for top procedure queries
- GBP Engagement (Apr–Jul 2025 YoY): +38.6% website clicks, 765 calls
- AI Visibility (Jun–Sep 2025): 90 AI Overview listings (+37 vs. previous period), 7 ChatGPT mentions, 1 Gemini mention
- AI Traffic (Q3 2025): Steady sessions from ChatGPT & Perplexity, with high engagement time on procedure pages
Business Benefit:
Facial Cosmetic Surgery achieved consistent growth in patient inquiries and strengthened its position as
Calgary’s leading facial plastic surgery clinic. Geo SEO efforts combined with AI visibility ensured the
clinic captured attention across all discovery channels, translating visibility into real business
opportunities.
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