Rhinoplasty Clinic with an AI-Driven SEO Focus
Toronto, ON, Canada
Primary Rhinoplasty, Revision Rhinoplasty, Ethnic Rhinoplasty
Client Overview
rhinoplastytoronto.ca represents the surgical practice of Dr. Richard Rival, a dual board-certified Otolaryngologist–Head & Neck Surgeon specializing exclusively in facial plastic surgery. A diplomate of the American Board of Facial Plastic and Reconstructive Surgery, Dr. Rival is recognized across Canada for his deep expertise in rhinoplasty and his commitment to achieving natural, balanced results.
Known for his meticulous approach, strong aesthetic sense, and patient-centred philosophy, Dr. Rival has built a reputation as one of Canada’s leading rhinoplasty specialists.
Business Objectives
The primary goal of the project was to increase the clinic’s visibility across Toronto and the Greater Toronto Area and attract more qualified rhinoplasty patients. Key objectives included:
Increase organic traffic to high-value procedure pages, particularly primary, revision, and ethnic rhinoplasty.
Improve keyword rankings for competitive search terms and achieve stable Top 3 positions for queries such as “rhinoplasty Toronto,” “rhinoplasty surgeon,” “rhinoplasty near me,” and “best rhinoplasty surgeon Toronto.”
Boost consultation requests, including calls and form submissions.
Strengthen local visibility by improving Google Business Profile (GBP) performance.
Expand presence in AI-driven discovery, including Google’s AI Overview, ChatGPT, and Perplexity.
Challenges
Low rankings across core rhinoplasty keywords.
Unstable Map Pack presence in Toronto and the GTA.
Limited call volume from both organic search and GBP.
Minimal visibility across AI Overview and generative search platforms.
GEO SEO & Organic SEO Strategy
To strengthen the clinic’s visibility across Toronto and the GTA, we executed a dual-layer strategy combining GEO-focused optimization with deep on-site SEO improvements. This approach ensured dominance across organic search and emerging AI-driven discovery channels.
Organic SEO Strategy Implementation
Technical SEO Fixes
The site contained numerous critical technical issues affecting indexation and performance. All priority errors were resolved, improving crawlability, speed, and mobile UX. This created a stable foundation for further SEO growth.
On-Page Optimization for Priority Pages
We fully optimized the clinic’s highest-value pages—Primary Rhinoplasty, Revision Rhinoplasty, and Ethnic Rhinoplasty—by updating content, expanding treatment explanations, and adding new FAQ sections. Headers (H1–H3) were restructured to improve readability and search relevance.
Internal Linking Architecture
Internal linking was strategically rebuilt to strengthen the flow of authority to procedure pages and improve the overall semantic structure of the site.
Content Expansion & Blog Development
New blog articles were created to target long-tail rhinoplasty topics and support mid-funnel search intent. Existing content was refreshed and expanded to increase session duration and improve organic entrance paths.
Before/After Gallery Optimization
The photo gallery was fully optimized by improving metadata, adding alt text (with Toronto/GTA relevance), and structuring the presentation, resulting in higher engagement on key surgical pages.
E-E-A-T Enhancements
We enhanced the site’s authority and trust signals by expanding Dr. Rival’s credentials, strengthening surgeon-specific content, and implementing FAQ Schema and Person Schema. These improvements supported both SEO and AI-driven visibility.
Our Results:
Over the last 6 months, organic traffic increased by 108%, driven by improvements to priority procedure pages, deeper content, and enhanced site authority.
Local optimization
GBP Optimization
We fully optimized the GBP profile by rewriting the business description, enhancing the service attributes, and completing all required fields. The improved profile provided stronger semantic signals for rhinoplasty and facial plastic surgery searches.
Geo-Tagged Photos & Gallery Refresh
We uploaded professionally prepared geo-tagged photos, including before-and-after results, clinic imagery, and surgeon-related visuals. The updated gallery not only strengthened local relevance but also significantly improved user engagement.
Service Listings Expansion
All rhinoplasty-related procedures were added to GBP Services, ensuring Google correctly associates the clinic with key facial surgery treatments.
Regular GBP Posts
We published consistent educational GBP posts, including mini case studies for each completed procedure. This regular posting schedule reinforced the profile's topical authority and increased patient interactions with it.
Citations & NAP Consistency
We expanded and corrected citations across Canadian medical directories and local “gold list” platforms, strengthening NAP consistency across the Toronto competitive landscape.
Our Results:
Over the last 3 months, the clinic received 110 additional website clicks from Google Business Profile, reflecting a significant increase in local engagement and discovery.
Phone calls from the Google Business Profile increased by 12%, highlighting stronger local engagement and higher conversion intent from Toronto and GTA patients.
Key Strengths of This Strategy
- Significant organic growth driven by enhanced procedure pages and content expansion
- Substantial improvements in E-E-A-T, supporting authority across both Google and AI platforms
- Advanced internal linking and technical clean-up, boosting overall rankings
- Breakthrough visibility in Google AI Overview, positioning the clinic for next-generation search
Following the GEO optimization, ChatGPT-driven traffic increased by 59%, and the site began appearing for priority non-branded rhinoplasty prompts across AI-powered search results.
Search Rankings Snapshot – Organic Results
Following the GEO and on-site SEO improvements, the clinic experienced substantial gains across high-intent rhinoplasty keywords. Organic rankings improved across all priority queries, especially those tied to surgical decision-making and Toronto-based intent.
From March to November, the number of top-3 keyword rankings increased by 297%, demonstrating substantial improvements in search visibility across high-intent rhinoplasty queries.
AI & LLM Visibility Performance
At the start of the project, the clinic’s presence across AI-driven search engines was effectively nonexistent. As shown in the screenshot, all key visibility metrics were near zero:
- 0.0% Visibility Score — the site was not appearing in AI-generated results.
- 0.0% Detection Rate — AI engines rarely surfaced the brand.
- 0% Top 3 Visibility — no rankings in prominent AI answer positions.
- Only 4 mentions and 8 citations, both trending downward.
- Sentiment, position, and all performance indicators displayed negative trajectories, confirming that the brand had minimal recognition across AI platforms.
In practical terms, the clinic did not exist within ChatGPT, Google AI Overview, Gemini, or Perplexity results. Potential patients using generative search engines were not encountering the brand at all.
Following the initial assessment—where the clinic’s AI visibility was nearly zero—the website underwent extensive GEO, technical, and on-site optimization. As a result, the platform now demonstrates strong AI Search Readiness, as shown in the updated performance screenshots.
Growth in AI Overview Visibility
The upward trajectory from March to November 2025 shows that Google rewarded the clinic’s geo-optimized content and strengthened local authority signals, significantly boosting its presence in AI Overview results.
Key Metrics (Mar–Nov 2025)
Organic Traffic Growth (Last 6 Months):
+108% increase in organic sessions, driven by optimized procedure pages and expanded rhinoplasty content.
Top 3 Keyword Rankings (Mar–Nov 2025):
+297% growth in top-3 Google rankings across high-intent non-branded rhinoplasty terms.
Google Business Profile Engagement (Last 6 Months):
+110 additional website clicks from GBP, reflecting stronger local discovery.
+12% increase in phone calls generated directly from the profile.
AI Visibility Improvements (Post-Optimization):
+59% increase in ChatGPT-driven traffic, with the clinic now appearing for priority non-branded rhinoplasty prompts.
Significant boost in AI Overview presence following geo-content optimization and E-E-A-T enhancements.
AI Readiness Score:
Achieved a 69% AI Search Readiness Score, supported by strong Authority (76%) and Technical SEO (72%) indicators.