GreenBox Capital Canada

Name: SEO
Brand: Seologist
Rating: 5 (9 reviews)

location:

Canada

category:

Business Loans, Small Business Funding

Increasing targeted traffic for a business loan website

Greenbox Capitals a company that provides services of an alternative small business funding that help small businesses in developing and growing by providing the working capital they need. The company is represented in the markets of the US and Canada.

The Goal

Expand the influence and strength Greenbox Capital company in alternative small business financing services in the Canadian market by improving visibility and bringing in new customers from organic search.

Thanks to a clearly thought-out and planned strategy, we were able to strengthen the company’s position in the market and achieve results by increasing traffic and conversions for the company’s priority services.

The Challenge

Language settings were not made between versions for different countries

The content was not completely transferred from the American version

There were many technical errors on the site.

Landing pages were not created for all services

Content on service pages was poorly optimized

EEAT principles were poorly implemented on the site

Weak backlinks profile

GMB was missing

What we did

Set up the blog and correctly transferred content from the American version of the site

Fixed technical errors and optimized the technical metrics of the site

Conducted a technical audit of the site

Improved site performance characteristics

Correctly configured the site versions

Optimized site content - metadata, headings, texts, images

Created additional interlinking of the project

Improved E-E-A-T factors

Expanded the site structure

Developed a content plan for working with the blog

Developed a strategy for working with the link profile

Created a GMB profile and carried out setup and optimization work

Our Results

In the process of working with the site, we managed to expand the presence of the company’s services in Google results, as a result, we received improved site visibility for priority services, attracted targeted traffic to the site and received profitable conversions.

Quantitative and qualitative improvement of the backlinks profile:

Improving site indexing and increasing the number of organic pages:

The site's visibility in search has been improved and the number of keywords has been increased.

Keywords by indent

Before

After

Before

After

Keyword Rankings

Several examples of position growth:

Keyword	Google Position	Google Rank Change	Location
business cash advance	1	+2	Toronto, ON
merchant cash advance	3	+2	Toronto, ON
small loan for business	2	+100	Toronto, ON
fast easy business loans	3	+6	Toronto, ON
quick small business loan	4	+22	Toronto, ON
small business funding	9	+15	Toronto, ON
funding for small business loans	9	+19	Toronto, ON
business line of credit	7	+8	Toronto, ON
small business equipment financing	2	+100	Toronto, ON
business funding calculator	5	+100	Toronto, ON
medical practice loans	2	+19	Toronto, ON
restaurant loans	3	+21	Toronto, ON
accounting firm funding	1	+100	Toronto, ON
beauty salon loans	1	+3	Toronto, ON
daycare loans	1	+100	Toronto, ON
veterinary practice loans	2	+100	Toronto, ON
collateral business loans	1	+2	Toronto, ON
business loans for women	9	+91	Toronto, ON