GreenBox Capital Canada – Case Study
Increasing targeted traffic for a business loan website
Written by Alyona Denisova
The Client: Greenbox Capitals a company that provides services of an alternative small business funding that help small businesses in developing and growing by providing the working capital they need. The company is represented in the markets of the US and Canada.
Site Location: Canada
Category: Business Loans, Small Business Funding
The Goal: Expand the influence and strength Greenbox Capital company in alternative small business financing services in the Canadian market by improving visibility and bringing in new customers from organic search.
Thanks to a clearly thought-out and planned strategy, we were able to strengthen the company’s position in the market and achieve results by increasing traffic and conversions for the company’s priority services.
The Challenge:
- Language settings were not made between versions for different countries
- The content was not completely transferred from the American version
- There were many technical errors on the site.
- Landing pages were not created for all services
- Content on service pages was poorly optimized
- EEAT principles were poorly implemented on the site
- Weak backlinks profile
- GMB was missing
What We Did
- Conducted a technical audit of the site
- Fixed technical errors and optimized the technical metrics of the site
- Improved site performance characteristics
- Correctly configured the site versions
- Set up the blog and correctly transferred content from the American version of the site
- Optimized site content - metadata, headings, texts, images
- Created additional interlinking of the project
- Improved E-E-A-T factors
- Expanded the site structure
- Developed a content plan for working with the blog
- Developed a strategy for working with the link profile
- Created a GMB profile and carried out setup and optimization work
Our Results
In the process of working with the site, we managed to expand the presence of the company’s services in Google results, as a result, we received improved site visibility for priority services, attracted targeted traffic to the site and received profitable conversions.
More details:
Quantitative and qualitative improvement of the backlinks profile:
Improving site indexing and increasing the number of organic pages:
The site's visibility in search has been improved and the number of keywords has been increased.
Increasing the number of keywords of different types:
Before:
After:
Several examples of position growth:
| Keyword | Google Position | Google Rank Change | Location |
| business cash advance | 1 | +2 | Toronto, ON |
| merchant cash advance | 3 | +2 | Toronto, ON |
| small loan for business | 2 | +100 | Toronto, ON |
| fast easy business loans | 3 | +6 | Toronto, ON |
| quick small business loan | 4 | +22 | Toronto, ON |
| small business funding | 9 | +15 | Toronto, ON |
| funding for small business loans | 9 | +19 | Toronto, ON |
| business line of credit | 7 | +8 | Toronto, ON |
| small business equipment financing | 2 | +100 | Toronto, ON |
| business funding calculator | 5 | +100 | Toronto, ON |
| medical practice loans | 2 | +19 | Toronto, ON |
| restaurant loans | 3 | +21 | Toronto, ON |
| accounting firm funding | 1 | +100 | Toronto, ON |
| beauty salon loans | 1 | +3 | Toronto, ON |
| daycare loans | 1 | +100 | Toronto, ON |
| veterinary practice loans | 2 | +100 | Toronto, ON |
| collateral business loans | 1 | +2 | Toronto, ON |
| business loans for women | 9 | +91 | Toronto, ON |
Increase in impressions by 110% (2.1 times more) in 9 months
Increase in clicks by 228% (3.28 times more) in 9 months
SEO Team:
- Senior SEO Strategist Alyona Denisova
- SEO Director Mike Zhmudikov