It Yuda
Toronto, Ontario, Canada
Shopify Development
Custom Proxy Solution for Shopify URL Optimization
It Yuda is a Canadian eCommerce company specializing in enterprise-grade IT hardware, networking modules, and server components. Their Shopify-based store provides trusted technology solutions for businesses across Canada. The brand needed a technically advanced SEO solution that would align its Shopify store with a clean, high-performance domain structure — without losing platform stability.
Objective
To improve website performance, SEO visibility, and overall brand consistency, It Yuda required a solution to overcome Shopify’s rigid URL structure.
Key goals included:
Enable fully customized and SEO-friendly URLs on Shopify.
Preserve all eCommerce functionality, checkout, and analytics.
Improve search engine rankings for high-value B2B keywords.
Create a unified and brand-consistent browsing experience.
The Challenge
Shopify URL Limitations
Shopify forces default folders like /products/ and /collections/, limiting control over keyword-rich, concise URLs. For It Yuda, this affected organic visibility for top-performing product categories and navigation consistency.
SEO & Crawlability Issues
Without full control over canonical URLs and redirects, search engines struggled to interpret site hierarchy correctly.
Technical Integration Barriers
Connecting the corporate website and Shopify under one domain without visible redirects required a custom architecture.
What we did
Custom Proxy Implementation
Seologist engineered a dedicated proxy layer between the main website and Shopify, allowing complete URL control while keeping Shopify intact.
This proxy:
- Intercepts requests and rewrites them dynamically under preferred structures (e.g., /shop/product-name).
- Delivers Shopify content through the main domain without redirect chains.
- Retains checkout, analytics, and eCommerce performance.
Technical Highlights
- Architecture: Lightweight reverse proxy using Node.js / Nginx.
- Caching: Dynamic content caching and path rewriting for speed.
- Security: End-to-end HTTPS between proxy and Shopify endpoints.
- Scalability: Support for localization, redirects, and canonical management.
- SEO Alignment: Consistent keyword mapping, meta handling, and structured hierarchy.
Our Results
After implementing the custom proxy and re-optimizing Shopify URLs, It Yuda experienced measurable SEO improvements.
Organic Traffic Growth
| Metric | Before (Apr 2021) | After (Dec 2022) | Growth |
| Organic Sessions | 236 | 525 | +122% |
| Users | — | +25.78% monthly | — |
| New Users | — | +29.12% monthly | — |
| Pageviews | — | +20.47% monthly | — |
Keyword Performance
| Keyword | 2021 Rank | 2022 Rank |
| it hardware supplier | 1 | 1 |
| hp canada servers | 7 | 2 |
| aruba network modules | 6 | 2 |
| hp servers canada | 22 | 2 |
| hp dl380 gen10 | 12 | 4 |
| hpe server memory | 12 | 3 |
| aruba supplier | 5 | 7 |
| hpe dl380 gen10 | 37 | 10 |
Brand Visibility and Engagement Improvements
Technical SEO Wins
Conclusion
Through advanced technical engineering and SEO expertise, Seologist delivered a fully customized Shopify proxy solution that allowed It Yuda to overcome Shopify’s structural limits — resulting in higher rankings, stronger domain authority, and a seamless user experience.
The project highlights Seologist’s capability to combine SEO strategy, web architecture, and platform development — turning technical obstacles into competitive advantages.