Custom Proxy Solution for Shopify URL Optimization

It Yuda is a Canadian eCommerce company specializing in enterprise-grade IT hardware, networking modules, and server components. Their Shopify-based store provides trusted technology solutions for businesses across Canada. The brand needed a technically advanced SEO solution that would align its Shopify store with a clean, high-performance domain structure — without losing platform stability.

Objective

To improve website performance, SEO visibility, and overall brand consistency, It Yuda required a solution to overcome Shopify’s rigid URL structure.

Key goals included:

Enable fully customized and SEO-friendly URLs on Shopify.

Preserve all eCommerce functionality, checkout, and analytics.

Improve search engine rankings for high-value B2B keywords.

Create a unified and brand-consistent browsing experience.

The Challenge

Shopify URL Limitations

Shopify forces default folders like /products/ and /collections/, limiting control over keyword-rich, concise URLs. For It Yuda, this affected organic visibility for top-performing product categories and navigation consistency.

SEO & Crawlability Issues

Without full control over canonical URLs and redirects, search engines struggled to interpret site hierarchy correctly.

Technical Integration Barriers

Connecting the corporate website and Shopify under one domain without visible redirects required a custom architecture.

What we did

Custom Proxy Implementation

Seologist engineered a dedicated proxy layer between the main website and Shopify, allowing complete URL control while keeping Shopify intact.

This proxy:

Intercepts requests and rewrites them dynamically under preferred structures (e.g., /shop/product-name).
Delivers Shopify content through the main domain without redirect chains.
Retains checkout, analytics, and eCommerce performance.

Technical Highlights

Architecture: Lightweight reverse proxy using Node.js / Nginx.
Caching: Dynamic content caching and path rewriting for speed.
Security: End-to-end HTTPS between proxy and Shopify endpoints.
Scalability: Support for localization, redirects, and canonical management.
SEO Alignment: Consistent keyword mapping, meta handling, and structured hierarchy.

Our Results

After implementing the custom proxy and re-optimizing Shopify URLs, It Yuda experienced measurable SEO improvements.

Organic Traffic Growth

Metric	Before (Apr 2021)	After (Dec 2022)	Growth
Organic Sessions	236	525	+122%
Users	—	+25.78% monthly	—
New Users	—	+29.12% monthly	—
Pageviews	—	+20.47% monthly	—

Keyword Performance

Keyword	2021 Rank	2022 Rank
it hardware supplier	1	1
hp canada servers	7	2
aruba network modules	6	2
hp servers canada	22	2
hp dl380 gen10	12	4
hpe server memory	12	3
aruba supplier	5	7
hpe dl380 gen10	37	10

Brand Visibility and Engagement Improvements

Average session duration improved by +2.5%.

Bounce rate decreased, quality traffic improved.

Google Maps visibility steady at ~240 monthly views.

Technical SEO Wins

Unified URL structure across all Shopify products.

Canonical tag and redirect consistency achieved.

Reduced crawl errors and duplicate path issues.

Enhanced keyword density and hierarchy.

Conclusion

Through advanced technical engineering and SEO expertise, Seologist delivered a fully customized Shopify proxy solution that allowed It Yuda to overcome Shopify’s structural limits — resulting in higher rankings, stronger domain authority, and a seamless user experience.

The project highlights Seologist’s capability to combine SEO strategy, web architecture, and platform development — turning technical obstacles into competitive advantages.

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