Law123 – Case Study
Learn How Seologist increased Law123’s traffic by over 2700%
About Law123
Law123 is Southern Ontario’s leading personal injury law firm. Specializing in several practice areas such as long-term disability, car accidents, slip & falls, and more.
Goal
Law123 reached out to the team at Seologist with a website that barely had any organic traffic and an outdated website design. Our mission was to significantly increase relevant organic traffic for law123 through creating and expanding practice pages with the ultimate goal of increasing conversions and generating consistent relevant leads.
Challenges Faced
- No trust was built with Google’s algorithm.
- Non-existent position rankings for target keywords.
- The Backlink portfolio was low compared to competitors.
Key Objectives
- Earn Google’s trust by generating E.E.A.T & Y.M.Y.L signals.
- Increase position rankings for personal injury search queries.
- Build backlinks that target practice area pages.
Secondary Objectives
- Improve web design to improve trust with users.
- Fix site health issues present on Law123’s domain.
- Increase total number of rich snippets presented on organic Google search results.
SEO Strategy Deployed
Practice Page Expansions
We conducted an in-depth on-page SEO analysis to identify key opportunities for optimizing content to improve rankings for target keywords. Based on our findings, we crafted a strategic action plan to enhance Law123’s visibility for high-intent commercial keywords related to their core practice pages.
Site Health Improvements
Month-over-month, our team of SEO Specialists identified a series of site health issues that impacted content, user-experience, and overall technical compliance with Google’s search algorithm. We implemented site health remediations that ultimately lifted Law123’s site health score, helping to earn Google’s trust overtime.
Strategic & Aggressive Backlink Building
Law123 collaborated with Seologist to launch a dynamic outreach campaign focused on acquiring high-quality backlinks from reputable and authoritative websites within the legal and professional services industries. These valuable backlinks elevated Law123’s online credibility and visibility while driving consistent, targeted traffic to key practice pages. By strategically linking to pages optimized for client inquiries and consultations, the campaign became a cornerstone of the overall SEO strategy—boosting search engine rankings, increasing website traffic, and ultimately generating more leads and client engagements for the firm.
E.E.A.T Optimizations
Seologist worked to enhance Law123’s online presence by strengthening key E.E.A.T signals. Through meticulous content refinement, they highlighted the firm’s extensive industry expertise and credibility. This strategic approach positioned Law123 as a trusted authority in legal services, ensuring the website not only met but exceeded the high standards expected for sensitive and complex topics, fostering confidence and reliability among clients seeking trusted legal guidance.
Timeline
Law123 entrusted Seologist with a one-year mission to significantly enhance position rankings and organic traffic. After achieving exceptional results, the firm decided to extend their SEO partnership with our team to continue building on this success.
Digital Marketing Tools Used
- SemRUSH
- ScreamingFrog
- Bright Local
- Ahrefs
- Google Analytics
- Google Search Console
- SEO Quake
- Surfer SEO
- Detailed SEO
Results
Conversions
Seologist increased conversions by over 1000% for Law 123’s SEO campaign!
Organic Traffic
Within less than a year, organic traffic grew by over 1500%, driving a substantial boost in organic conversions.
Keyword Rankings
Law123 was able to achieve 1st position rankings for its target keywords in several service areas. Here are just a few examples below:
| Keyword | Google Position | Google Rank Change | Location |
| Injury lawyer | 1 | +99 | Whitby |
| Clarington personal injury lawyer | 1 | +99 | Clarington |
| disability lawyers | 1 | +99 | Bowmanville |
| car accident lawyers | 1 | +99 | Clarington |
| car accident lawyers Clarington | 1 | +99 | Clarington |
| car accident lawyers | 1 | +99 | Clarington |
| personal injury lawyer Whitby Ontario | 1 | +99 | Whitby |
| auto accident lawyer | 1 | +99 | Clarington |
| Clarington personal injury lawyers | 1 | +99 | Clarington |
| Whitby personal injury lawyer | 1 | +99 | Whitby |
| Personal injury lawyers Whitby | 1 | +99 | Whitby |
| Disability lawyer Whitby | 1 | +99 | Whitby |
| Disability lawyers | 1 | +99 | Bowmanville |
| Personal injury lawyer Clarington | 1 | +99 | Clarington |
| Car accident lawyers | 1 | +99 | Whitby |
Conclusion
Law123 partnered with Seologist to design and execute a robust SEO strategy, achieving top rankings for the majority of their target keywords in their market. This success drove consistent year-over-year growth in high-value client conversions.
Ready to dominate your industry’s organic search? Contact our SEO experts at Seologist today!
Seologist Team Involved
- Mike Zhmudikov (SEO Director)