Levitt Di Lella Duggan & Chaplick LLP – Case Study

The Client

Site Location: Canada, Toronto

Category: Law

We have been working with LDDC Lawyers for several years, collaborating closely through numerous Google core updates to ensure their online presence remains strong. Over time, we have implemented extensive modifications to their website, managed migrations, updated citations, and strategically rebuilt rankings. This long-term partnership has ensured LDDC Lawyers' continued growth and allowed them to attract new clients. The legal sector in Toronto and the Greater Toronto Area remains fiercely competitive, making it challenging to gain top positions. Still, we have managed to rank at the top for significant keywords.

Our objective: is to maintain top rankings for key priority keywords and boost organic traffic for the critical services in which our client excels. Additionally, we aim to broaden the website's reach in specific regions across Ontario where the client provides legal services, ensuring greater visibility and growth in those targeted geolocations.

The Challenge:

• Priority keywords did not rank in the first 3-5 positions on the first page of Google search results.
• The site had a lot of technical SEO issues.
• Content on service pages was not optimized with LSI keywords, additional visual elements, testimonials and photos.
• The data in Google My Business still needs to be updated to the latest standards.
• The backlink profile should be more comprehensive compared to local competitors' sites.
• EEAT principles were not followed.

What We Did

• We conducted a technical audit of the site, correcting all errors.
• We changed the link-building strategy
• Introduced structured data markup
• Strengthened cross-linking
• Updating content on existing service pages:
  • Optimized headlines and texts
  • Changed keyword density
  • Updated page structure
  • Increased content informativeness
• Expanded site structure
• Created location pages
• Improved EEAT factors that increase professionalism scores for Google