73% Increase in Organic Traffic in Just 5 Months!

We have been working with Levitt Di Lella Duggan & Chaplick LLP for several years, collaborating closely through numerous Google core updates to ensure their online presence remains strong. Over time, we have implemented extensive modifications to their website, managed migrations, updated citations, and strategically rebuilt rankings.

This long-term partnership has ensured LDDC Lawyers' continued growth and allowed them to attract new clients. The legal sector in Toronto and the Greater Toronto Area remains fiercely competitive, making it challenging to gain top positions. Still, we have managed to rank at the top for significant keywords.

Goal

Our objective is to maintain top rankings for key priority keywords and boost organic traffic for the critical services in which our client excels. Additionally, we aim to broaden the website's reach in specific regions across Ontario where the client provides legal services, ensuring greater visibility and growth in those targeted geolocations.

The Challenge

Priority keywords did not rank in the first 3-5 positions on the first page of Google search results.

The site had a lot of technical SEO issues.

Content on service pages was not optimized with LSI keywords, additional visual elements, testimonials and photos.

The data in Google My Business still needs to be updated to the latest standards.

The backlink profile should be more comprehensive compared to local competitors' sites.

EEAT principles were not followed.

What we did

We conducted a technical audit of the site, correcting all errors.

We changed the link-building strategy

Introduced structured data markup

Strengthened cross-linking

Expanded site structure

Created location pages

Updating content on existing service pages:

Optimized headlines and texts

Changed keyword density

Updated page structure

Increased content informativeness

Improved EEAT factors that increase professionalism scores for Google

Our Results

By executing a comprehensive strategy for both internal and external optimization, we were able to enhance the rankings of key strategic keywords, leading to a notable boost in the number of targeted visitors to the website.

Additional outcomes:

✅ Strengthened the website's link profile by increasing both the quantity and quality of referring domains, in line with our targeted link-building strategy.

✅ The visibility of lddclawyers.com has enhanced significantly, leading to a rise in the number of keywords for which the site now ranks in search results.

keywords growth - Levitt Di Lella Duggan & Chaplick LLP

✅ Increasing the number of keywords of different intent types

Before:

After:

✅ Significant change in the ratio of branded to non-branded queries

Before:

Branded vs Non-branded keywords - Levitt Di Lella Duggan & Chaplick LLP

After:

✅ Over the last nine months, lddclawyers.com has strengthened its standing in search rankings, gaining an edge over its competitors.

Before:

Competitive positioning map - Levitt Di Lella Duggan & Chaplick LLP

After:

Several examples of position growth:

Keyword	Google Position	Google Rank Change	Location
landlord lawyer	1	+8	Toronto, ON
lawyers for landlords	1	+8	Toronto, ON
tenant landlord lawyers	1	+7	Toronto, ON
landlord lawyers	1	+6	Toronto, ON
lawyers for landlords	1	+5	Ottawa, ON
condominium lawyers	1	+4	Toronto, ON
landlord lawyer toronto	1	+2	Toronto, ON
landlord lawyers toronto	1	+2	Toronto, ON
divisional court lawyer	1	+12	Toronto, ON
condo corporation lawyer	1	+1	Toronto, ON
condo corporation lawyers	1	+1	Toronto, ON
landlord lawyers toronto	1	+1	Toronto, ON
landlord and tenant board lawyer	2	+9	Toronto, ON
landlord and tenant lawyer	2	+7	Toronto, ON
tenant landlord lawyer	2	+7	Toronto, ON
condominium lawyer	2	+6	Toronto, ON
condominium lawyer toronto	2	+5	Toronto, ON
landlord dispute lawyer	2	+5	Toronto, ON
condo lawyer toronto	2	+4	Toronto, ON
condo lawyers	2	+4	Toronto, ON
condo lawyer	2	+3	Toronto, ON
condominium lawyer	2	+3	Ottawa, ON
condominium lawyers toronto	2	+3	Toronto, ON
lawyer for landlords	2	+3	Toronto, ON
lawyer for landlords	2	+3	Ottawa, ON
condo lawyers toronto	2	+2	Toronto, ON
condominium lawyer toronto	2	+2	Toronto, ON
tenant lawyer toronto	2	+2	Toronto, ON
landlord and tenant board lawyers	2	+10	Toronto, ON
condominium lawyers toronto	2	+1	Toronto, ON
landlord tenant lawyer toronto	2	+1	Toronto, ON
tenant lawyers toronto	2	+1	Toronto, ON
landlord and tenant board lawyers	3	+9	Ottawa, ON
tenant lawyer	3	+9	Toronto, ON
tenant eviction lawyer	3	+7	Toronto, ON
tenant landlord lawyer	3	+7	Toronto, ON
tenant landlord lawyers	3	+5	Toronto, ON
condo lawyer	3	+3	Ottawa, ON
landlord and tenant board lawyer	3	+3	Toronto, ON
landlord dispute lawyers	3	+3	Ottawa, ON
landlord tenant lawyer	3	+16	Ottawa, ON
landlord and tenant lawyer free consultation	3	+10	Toronto, ON
tenant eviction lawyers	3	+1	Ottawa, ON