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Leafythings

location:

Canada

category:

Cannabis Technology and Marketplace

Leafythings is a Canadian technology company that operates a comprehensive online platform connecting consumers with cannabis-related products and services across Canada. Leafythings serves as a digital catalog and marketplace that allows users to find and access a wide range of cannabis-related offerings, including dispensaries, delivery services, mail-order options, and medical advice.

The Challenge

Under-optimized Product and Vendor Pages: Many product and delivery service listings lack keyword-focused, SEO-rich content, making it harder for search engines to index them for terms like “weed delivery” or “buy edibles online”.
Weak Backlink Profile for Core Pages: The site’s primary category and location pages have limited high-quality backlinks, reducing their domain authority and competitiveness in local and national cannabis search queries.
Limited Local SEO Implementation: There’s minimal use of local SEO elements such as embedded Google Maps, structured data markup, and robust Google Business Profile integrations, which restricts visibility in local and “near me” search results.
Insufficient Content Strategy: The blog and educational resources are not consistently updated or optimized for long-tail cannabis-related search queries, missing opportunities to capture informational and transactional search intent.

Primary Objectives

Boost search engine visibility for transactional cannabis-related keywords such as “weed delivery near me,” “cannabis delivery,” and “buy cannabis online”

Increase organic traffic to high-conversion pages including dispensary listings, delivery services, mail-order marijuana, and cannabis product categories (e.g., edibles, vapes, concentrates).

Improve conversions and engagement through stronger calls to action, optimized listing descriptions, and user experience enhancements that encourage browsing and direct contact with vendors.

Secondary Objectives

Establish Leafythings as a trusted cannabis authority by publishing expert-led content on cannabis use, safety, and legal regulations across Canada, targeting both medical and recreational users.

Strengthen online credibility and brand reputation by actively collecting and showcasing verified user reviews and vendor ratings, helping build trust and drive higher engagement across local listings.

Our Results


Ahrefs Organic Traffic & Keyword Rankings Graphs

Branded vs. Non-Branded Traffic
Branded vs. Non-Branded Traffic

Noticeable improvement in the balance between branded and non-branded search queries

Branded vs. Non-Branded Traffic
Branded vs. Non-Branded Traffic

Examples of position growth:

KeywordGoogle PositionGoogle Rank Change
weed delivery1+3
weed delivery barrie1+4
weed delivery toronto east1+3
weed delivery guelph1+2
weed delivery orangeville1+7
weed delivery windsor1+9
ottawa weed delivery1+11
cannabis delivery beaverton1+2
cannabis delivery oshawa1+6
cannabis delivery brampton1+3
cannabis delivery calgary1+10
cannabis delivery edmonton1+11
marijuana delivery near me2+7
marijuana delivery north york2+9
brampton marijuana delivery2+3
calgary marijuana delivery3+4
dispensary delivery near me3+11
dispensary in vancouver3+19


Position Growth
Position Growth

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