Legal Action – Case Study
Seologist partnered with Legal Action in 2024 to deploy an SEO Campaign aimed at increasing target keywords proven to generate high-quality leads. We earned Legal Action’s trust through our proven results and delivered an SEO campaign that substantially increased organic traffic & conversions.
The Challenge:
- Language settings were not made between versions for different countries
- Website was missing a blog.
- Service pages were underoptimized.
- Clicks & Impressions dropped to an all-time domain low.
- Backlink portfolio required improvements.
What We Did:
- Created a blog targeting long-tail relevant keywords.
- Acquired several high-authority backlinks.
- Increased brand awareness by spreading NAPU.
- Increased position rankings for high traffic commercial intent keywords.
- Implemented E.E.A.T & Y.M.Y.L signals.
The Goal:
- Optimize Legal Acion’s website for high-difficulty keywords that bring in valuable traffic that is likely to become a qualified lead.
- Generate E.E.A.T & Y.M.Y.L signals to ensure Legal Action is compliant with Google’s search essentials.
- Optimize Legal Action’s content to be more user-friendly so time on site & average pages per session increase. While bounce rate decreased.
Our Results
Below are the KPIs that substantially increased over the course of Legal Action’s SEO campaign executed by Seologist:
Organic Conversions
- 77.8% increase in conversions in 5 months
Organic Impressions
- 266% increase in impressions in 6 monthss
Organic Clicks
- 417% increase in clicks in 6 months
CTR
- The click-through rate increased from 0.9% to 1.3%
Legal Action’s Testimonial:
Patience is the the key and if you have it these guys will deliver. Great Customer service. I have noticed a significant improvement in business thanks to a campaign by Seologist / One Core Media. - Phil
Below we have included evidence of Legal Action’s SEO campaign’s success through 1st-party data from Google & 3rd Party data from SEMrush:
6-Month Organic Clicks & Impressions Comparison
Google Search Console Clicks & Impressions Graph
GBP Calls
GBP calls increased by 58% in 5 months
SEMrush Organic Traffic & Keyword Rankings Graph
Organic Keyword Ranking Increases
| Keyword | Google Position | Google Rank Change |
| can a judge forgive me on a stunt driving ticket | 1 | +100 |
| evidence required for a stunt driving charge | 1 | +100 |
| careless driving lawyer | 2 | +4 |
| careless driving lawyers | 3 | +5 |
| does stunt driving suspension show up on court summons | 3 | +98 |
| cell phone ticket toronto | 6 | +94 |
| cell phone ticket | 7 | +2 |
| what to do after being charged with stunt driving | 8 | +93 |
| stunt driving charges dropped | 10 | +90 |
| do you have to go to court for stunt driving | 10 | +91 |
| steps to take after receiving a careless driving charge | 10 | +91 |