Maple Dental Health – Case Study
Learn How Seologist increased Maple Dental Health traffic by over 600%
About Maple Dental Health
Maple Dental Health is Vaughan’s leading family cosmetic dentistry. Specializing in dental treatments such as dental implants, veneers, bone grafting, and emergency dental care.
Goal
Maple Dental Health reached out to the team at Seologist with a website that had a severely out-dated website design and very little organic traffic. Our goal was to redesign Maple Dental Health’s website to be aesthetically pleasing and user-friendly. Seologist made substantial content expansions to over 18 treatment pages and created new treatment pages over the course of a 6-year+ SEO campaign.
Challenges Faced
- The initial website’s design was very outdated.
- Low position rankings for target keywords.
- Website was not Y.M.Y.L or E.E.A.T friendly
- Most treatment pages had under 200 words of content, triggering low content site health issues.
Key Objectives
- Optimize user experience & migrate the website to Django
- Increase position rankings for target dental treatment keywords.
- Increase trust in both new users & Google’s search algorithm.
- Boost organic conversions MoM & YoY.
Secondary Objectives
- Increase position rankings for new treatment options.
- Increase site-speed.
- Implement CRO optimizations post-migration.
SEO Strategy Deployed
Treatment Page Expansions
We performed a comprehensive on-page SEO analysis to uncover key opportunities for enhancing content that could significantly boost rankings for target keywords. After identifying the most impactful areas for optimization, we developed a strategic action plan aimed at improving Maple Dental Health's visibility for commercial intent keywords linked to their core treatment pages.
Website Migration & UX Optimizations
The team at Seologist migrated Maple Dental Health’s website to Django and performed site-wide web design changes. Seologist identified UX opportunities throughout each page to help boost average session time, pages per session, and the total amount of user interactions and events triggered.
Strategic & Aggressive Backlink Building
Maple Dental Health partnered with Seologist to launch a robust outreach campaign aimed at securing high-quality backlinks from trusted and authoritative websites within the dental and healthcare industries. These valuable backlinks boosted Maple Dental Health’s online credibility and visibility while driving consistent, targeted traffic to key service pages. By strategically linking to pages optimized for patient inquiries and bookings, the campaign became a cornerstone of the overall SEO strategy — enhancing search engine rankings, increasing website traffic, and ultimately generating more leads and appointments for the practice.
E.E.A.T Optimizations
Seologist worked to elevate Maple Dental Health’s online presence by reinforcing key E.E.A.T signals. By carefully refining the site’s content, they emphasized the clinic’s deep industry expertise and credibility. This strategic approach positioned Maple Dental Health as a trusted authority in dental care, ensuring the website not only met but exceeded the high standards expected for these sensitive topics, building confidence and reliability for patients seeking trusted information.
Timeline
Maple Dental Health entrusted Seologist with a one-year mission to dramatically improve position rankings and organic traffic. After delivering outstanding results, the clinic chose to extend their SEO partnership with our team to build on this success.
Digital Marketing Tools Used
- SemRUSH
- ScreamingFrog
- Bright Local
- Ahrefs
- Google Analytics
- Google Search Console
- SEO Quake
- Surfer SEO
- Detailed SEO
Results
Conversions
Seologist increased conversions by 85% within Maple Dental Health’s SEO campaign!
Organic Traffic
Within less than a year, organic traffic grew by over 35%, driving a substantial boost in organic conversions.
Keyword Rankings
Maple Dental Health was able to achieve 1st position rankings for its target keywords in several service areas. Here are just a few examples below:
| Keyword | Google Position | Google Rank Change | Location |
| cosmetic dentistry maple | 1 | +99 | Vaughan |
| nightguards vaughan | 1 | +99 | Vaughan |
| crown lengthening procedure maple | 1 | +99 | Vaughan |
| dental veneers maple | 1 | +99 | Vaughan |
| sportsguards maple | 1 | +99 | Vaughan |
| sedation dentistry maple | 1 | +99 | Vaughan |
| cosmetic dentistry | 1 | +99 | Vaughan |
| dental implants vaughan | 1 | +99 | Vaughan |
| cosmetic dentistry vaughan | 1 | +99 | Vaughan |
| cosmetic dentist | 1 | +99 | Vaughan |
| emergency dentist maple | 1 | +99 | Vaughan |
| therapeutic botox maple | 1 | +99 | Vaughan |
| invisalign vaughan | 1 | +99 | Vaughan |
| root canal treatment maple | 1 | +99 | Vaughan |
| dental office maple | 1 | +99 | Vaughan |
Conclusion
Maple Dental Health collaborated with Seologist to craft and implement a powerful SEO strategy, securing top rankings for most of their target keywords in Vaughan. This success fueled consistent year-over-year growth in high-value conversions.
Looking to take the lead in your industry’s organic search? Reach out to the SEO specialists at Seologist today!
Seologist Team Involved
- Mike Zhmudikov (SEO Director)