Penguin Basements – Case Study
Learn How Seologist Boosted Penguin Basement’s organic traffic by over 50% in just 1 year and increased conversions by over 600%!
About Penguin Basements
Penguin Basement is a small business oriented in the basement home renovation industry, serving Cambridge, Barrie, Ottawa, London, and surrounding areas within the province of Ontario.
Goal
Penguin basements came to Seologist with the goal of increasing position rankings for basement renovation-related keywords & increase qualifying organic traffic.
Challenges Faced
- Domain age was very young
- Very low position rankings
- Pages were in critical need of content expansions
Key Objectives
- Increase organic traffic looking for high-end basement renovations
- Appear on the 1st page of Google for “Basement contactor” related keywords
- Increase organic leads
Secondary Objectives
- Fix site health issues impacting Penguin Basement’s website
- Implement strategic schema markup to gain more digital real estate on SERPs
SEO Strategy Deployed
Service Page Creation
Our team of SEO Specialists strategized new service pages targeting niche contractor service offerings that Penguin Basements provides to their Ontario-based audience.
Service Page Expansions
We performed an on-page SEO audit that discovered insights into what content expansions would have the highest likelihood of influencing position rankings to increase for target keywords.
Strategic Backlink Building
Seologist performed an outreach campaign that successfully created backlinks from high-authority websites that targeted pages that drove conversions in Penguin Basement’s SEO campaign.
Site Health Improvements
Our SEO experts performed a site health audit that detected multiple on-page, indexing, and site-speed issues with Penguin Basements’ website. Seologist successfully remediated site health issues that caused the biggest negative impact on Penguin Basements’ site health score.
Schema Optimizations
Seologist’s SEO Specialists examined pages across Penguin Basements’ domain and identified opportunities to implement schema mark-up, generating rich snippets on organic SERPs
Timeline
Seologist was given a 1-year timeline to increase position rankings and organic traffic significantly. After we were able to deliver results, Penguin Basements continued their SEO campaign with us last year.
Digital Marketing Tools Used
- SemRUSH
- ScreamingFrog
- Ahrefs
- Google Analytics
- Google Search Console
- SEO Quake
- Surfer SEO
Results
Conversions
Seologist increased conversions by over 600% within Penguin Basements SEO campaign!
Organic Traffic
Organic Traffic had increased by 100% in the first year, and skyrocketed to an over 800% increase in organic visitors since the launch of the Penguin Basements campaign!
Keyword Rankings
Penguin Basements was able to achieve 1st position rankings for their target keywords in each service area including Hamilton, Kitchener, Guelph, and more!
| Keyword | Google Position | Google Rank Change | Location |
| Basement Contractors | 1 | +90 | Ajax |
| Basement Renovations | 1 | +90 | Ottawa |
| Basement Contractors | 1 | +91 | Oakville |
| Basement Companies | 1 | +94 | Ajax |
| Basement Finishing | 1 | +97 | Ottawa |
| Basement Remodeling | 1 | +98 | Ottawa |
| Finish Basements | 1 | +99 | Ajax |
| Basement Renovations | 1 | +99 | Hamilton |
| Basement Contractors | 1 | +99 | Oakville |
| Basement Companies | 1 | +99 | Ottawa |
| Basement Renovation Guelph | 1 | +99 | Guelph |
| Finish basements London | 1 | +99 | London |
| Basement finishing Kitchener | 1 | +99 | Toronto |
| Basement finishing Hamilton | 1 | +99 | Toronto |
| Basement companies Hamilton | 1 | +99 | Toronto |
Conclusion
Penguin Basements Trusted Seologist with coordinating & executing their SEO strategy, resulting in province-wide 1st position ranking domination for the majority of campaign target keywords. Helping drive meaningful conversions that steadily increased year over year.
If you are looking to capture your industry’s organic search market, reach out to the experts at Seologist!
Seologist Team Involved
- Mike Zhmudikov (SEO Director)
- Denis Orischenko (Senior SEO Strategist)