Pest Control Plus – Case Study
Learn How Seologist increased Pest Control Plus’ organic traffic by over 300% and organic conversions by over 150% in just 10 Months!
About Pest Control Plus
Pest Control Plus is Ontario’s leading commercial & residential pest control service. Serving cities all over southern Ontario including Toronto, Mississauga, Ottawa, Kingston, London, Hamilton, St. Catherines, and more.
Goal
Pest Control Plus approached Seologist with 0 rankings, and a website that wasn’t SEO friendly in any capacity. The objective of Pest Control Plus’ SEO campaign was obtaining position rankings for primarily commercial pest control-related keywords, creating a UX & SEO friendly website structure, and boosting qualified organic traffic and leads.
Challenges Faced
- Backlink portfolio was low on high-authority backlinks.
- Low position rankings for target keywords.
- Several on-page SEO opportunities weren’t present on Pest Control Plus’ website.
Key Objectives
- Increase position rankings for commercial pest control keywords.
- Appear higher for navigational search intent keywords.
- Optimize domain to be technically compliant on Google’s algorithm
- Increasing overall organic leads.
- Creating location pages and expanding service pages.
Secondary Objectives
- Increase position rankings for residential pest control keywords.
- Increase the amount of location pages to help capture localized commercial intent traffic.
- Improve site health, technical compliance, and E.E.A.T/Y.M.Y.L compliance on Google.
SEO Strategy Deployed
Location Page Creation
We created additional location pages to help secure organic rankings for localized keywords in key service areas around southern Ontario. As a result Pest Control Plus saw an increase in both organic rankings and leads.
Service Page Expansions
We conducted an on-page SEO audit that provided valuable insights into which content expansions were most likely to improve position rankings for target keywords. Once major opportunities for on-page optimizations were identified, we created an action plan to help rank Pest Control Plus higher for commercial intent keywords.
Strategic & Aggressive Backlink Building
Seologist executed an outreach campaign that successfully secured backlinks from high-authority websites, directing traffic to key pages that enhanced conversions in Pest Control Plus’ SEO strategy.
Improved Algorthim Compliance
Seologist ensured Pest Control Plus remained compliant with Google’s E.E.A.T (Experience, Expertise, Authority, and Trustworthiness) and Y.M.Y.L (Your Money or Your Life) standards by optimizing content to reflect industry expertise and credibility. Additionally, regular site health audits were conducted to maintain technical SEO best practices, ensuring a secure, user-friendly experience aligned with Google's guidelines.
Timeline
Seologist was given a 1-year timeline to increase position rankings and organic traffic significantly. After we were able to deliver results, Pest Control Plus continued their SEO campaign with us last year.
Digital Marketing Tools Used
- SemRUSH
- ScreamingFrog
- Ahrefs
- Google Analytics
- Google Search Console
- SEO Quake
- Surfer SEO
Results
Conversions
Seologist increased conversions by over 150% within Pest Control Plus’ SEO campaign!
Organic Traffic
Organic Traffic had increased by over 300% in less than 1 year, significantly contributing to the increase in organic conversions.
Keyword Rankings
Pest Control Plus was able to achieve 1st position rankings for their target keywords in several service areas. Here are just a few examples below:
| Keyword | Google Position | Google Rank Change | Location |
| Hotel pest control | 1 | +99 | Toronto |
| Commercial Pest Exterminator | 1 | +99 | Markham |
| Best commercial pest control company | 1 | +99 | Vaughan |
| Commercial pest control companies | 1 | +99 | Oakville |
| Commercial exterminators | 1 | +99 | Richmond Hill |
| Commercial pest exterminator | 1 | +99 | Richmond Hill |
| Commercial pest control companies | 1 | +99 | Pickering |
| Commercial pest control companies | 1 | +99 | Vaughan |
| Commercial pest management | 1 | +99 | Toronto |
| Pest control for commercial buildings | 1 | +99 | Toronto |
| Best commercial pest control | 1 | +99 | Richmond Hill |
| Commercial pest control | 1 | +99 | Oakville |
| Commercial exterminators | 1 | +99 | Toronto |
| Commercial pest control services | 1 | +99 | Richmond Hill |
| Commercial pest control companies | 1 | +99 | Markham |
Conclusion
Pest Control Plus entrusted Seologist to coordinate and implement their SEO strategy, achieving first-position dominance for most target keywords across Southern Ontario. This success led to a steady year-over-year increase in meaningful conversions across multiple cities in Ontario.
If you are looking to capture your industry’s organic search market, reach out to the experts at Seologist!
Seologist Team Involved
- Mike Zhmudikov (SEO Director)