Comfort Clean Logo

Rev MMA – Case Study

Site Location: Toronto, Ontario, Canada

Category: Fitness and Martial Arts

About Rev MMA: Rev MMA is a leading martial arts and fitness center in Toronto. Specializing in Brazilian jiu-jitsu, Muay Thai, MMA, and strength training, they offer classes for adults, children, and teens to build confidence, fitness, and self-defense skills.

Goal: The primary objective of our collaboration with Rev MMA was to expand their online presence and attract more members in the competitive Toronto fitness and martial arts market. They needed a targeted SEO strategy to improve their keyword rankings and increase website traffic. Through customized SEO tactics and ongoing optimization, we successfully increased website traffic and secured top rankings for valuable keywords. This case study highlights the strategies and efforts that delivered outstanding results for Rev MMA.

The Challenge:

  • Low Keyword Rankings: Rev MMA struggles to rank well for high-priority martial arts and fitness-related keywords, limiting its visibility to potential members searching for services like "MMA classes in Toronto" or "Muay Thai training."
  • Limited Backlink Profile for Key Pages: Many important program pages, such as those for Brazilian Jiu-Jitsu or youth classes, have few or no backlinks, reducing their authority and ability to rank competitively.
  • Minimal Local Organic Exposure: Despite being in a densely populated area, the site lacks strong visibility in local search results, making it harder to attract nearby audiences looking for martial arts and fitness classes.
  • Insufficient Content Depth: Existing pages may not provide comprehensive, keyword-rich content tailored to user intent, which impacts their relevance and search engine performance.
  • Competitive Market Challenges: Local competitors with stronger digital strategies dominate search rankings, leaving Rev MMA at a disadvantage in capturing local traffic and inquiries.

Key Objectives

  • Enhance Position Rankings for Kids and Teen Programs
  • Improve User Engagement Metrics
  • Increase average session duration and pages per session by implementing strategic UX and content optimizations
  • Increase Organic Qualified Leads in Toronto
  • Boost Position Rankings for Martial Arts Keywords

Secondary Objectives

  • Attract More Organic Local Leads. Optimize for local SEO to capture users searching for "martial arts near me" and related geo-targeted queries in Toronto.
  • Optimize for E.E.A.T. and Local Y.M.Y.L Standards: Build trust with Google’s algorithm by showcasing expertise in martial arts and fitness, including instructor credentials, client success stories, and reviews.
  • Increase the ranking of pages about fitness training: Increase the visibility of keywords related to strength training, cardio, and personal fitness.

Our Results

The strategic improvements led to measurable successes:

✅ Organic traffic saw substantial growth in under a year, resulting in a remarkable boost in organic conversions.

Organic Traffic Growth


✅ Significant improvement in the ratio of branded to unbranded search queries was achieved in less than a year.

Branded vs. Non-Branded Traffic

Branded vs. Non-Branded Traffic

✅ Organic Keyword Ranking Increases:

Keyword Google Position Google Rank Change
krav maga 1 +15
mma and fitness 1 +34
kick boxing 1 +18
boxing 1 +26
mma gym 1 +5
kick boxing gym 1 +7
boxing classes 1 +4
kick boxing class 1 +3
boxing lessons 1 +3
boxing lesson 1 +7
combat fitness 1 +8
teen martial arts 1 +41
boxing training 2 +21
krav maga classes 2 +21
kick boxing classes 2 +34
boxing gyms 2 +52
mixed martial arts 2 +10
Brazilian jiu jitsu 2 +12
jiu jitsu 3 +24
best krav maga 3 +18

Local Search Success

Local Search Success

Conclusion

Rev MMA partnered with Seologist to design and execute a powerful SEO strategy, achieving top rankings for key martial arts and fitness-related keywords in Toronto and driving a substantial increase in organic traffic and membership inquiries.

Your high rankings start with a
SEO Reality Check


We respect and protect your privacy

Didn't like this article? Please let us know why and we will make it better!

Thank you for your feedback!