Barr Plastic Surgery

Toronto Tees - Case Study

The client came to us to increase organic traffic to their website. Toronto Tees specializes in personalized clothing, and its most popular product is custom-made t-shirts. With a successful strategy and effective solutions, we achieved the desired result. Our work is in progress to solidify our results in this industry and achieve top positions in other categories.

The challenge:

  • The website had an outdated design.
  • The content and structure of the website were duplicated from another website of the same company.
  • Google My Business was not optimized according to the latest standards.
  • The backlink profile was not as strong as the local competitor's domain.
  • The E.E.A.T. Principles were ignored.

What We Did

  • Eliminated duplicate elements:
    • Updated the structure
    • Added new optimized text
    • Updated images
    • Removed all mentions of the other website
  • Conducted a technical audit of the website and fixed all errors.
  • Developed and implemented a link-building strategy.
  • Added trust elements:
    • Product reviews with photos
    • Actual photos of finished products
    • Current videos
    • Publications in popular magazines
  • Optimized the Google Business Profile.
  • E.E.A.T. components have been implemented.

Our Results

Increased traffic by 35.2% over 12 months

increased traffic



Traffic on the ordering page increased by 641.39% over 12 months.

increased traffic



Position Rankings Increase

Keyword Google Position Google Rank Change Location
custom shirts 1 +1 Toronto, ON
tshirt printing fast 1 +1 Toronto, ON
custom tshirt toronto 1 +1 Toronto, ON
t shirt design toronto 1 +1 Toronto, ON
online t shirt printing 1 +5 Toronto, ON
hoodie printing 1 +2 Sudbury, ON
custom zip up hoodies 1 +12 Toronto, ON
customize sweaters 3 +8 Toronto, ON
toronto tshirts 1 +6 Toronto, ON
custom sweaters toronto 1 +6 Toronto, ON
custom hoodies canada 5 +15 Toronto, ON
custom printed apparel 1 +1 Toronto, ON
custom sweatshirts 2 +42 Toronto, ON
custom hats toronto 2 +3 Toronto, ON
custom sweater 2 +60 Toronto, ON


increased traffic



increased traffic



The goal in GMB increased by 2107% over 6 months

Before:

rating before

After:

rating after

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