Vilkhov Law – Case Study
Increasing targeted traffic for a lawyer's website
Written by Alyona Denisova
The Client
Site Location: Canada, GTA
Category: Law
Throughout its existence and advancement in our company, the website has seen success and positive growth trends, enabling the company to acquire clients and develop. However, given that this sector is highly competitive in Toronto and the Greater Toronto Area, many important directions have not reached top positions for priority keywords.
Objective: Improve rankings for priority keywords and gain organic traffic for critical services in which our client is a professional, as well as expand the website's presence in specific geolocations where the client offers their services in Ontario.
The Challenge:
- Low rankings for targeted key queries
- Lack of information about the law firm's activities in specific locations
- Insufficient informativeness on pages
- Weak link profile compared to competitors
- Insufficient link profile compared to competitors
What We Did
- Updated content on existing service pages:
- Optimized headings and texts
- Altered keyword density
- Updated structure of pages
- Increased content informativeness
- Expanded the site structure
- Created location pages
- Enhanced EEAT factors, improving indicators of professionalism for Google
- Added structured data markup
- Changed the link-building strategy
- Implemented structured data markup
- Strengthened interlinking
Our Results
As a result of implementing the strategy for external and internal optimization of the website, we succeeded in improving the rankings for strategically important keywords, thereby significantly increasing the number of targeted visitors attracted.
More details:
✅ Increased the number and quality of referring resources in accordance with the website's link profile strategy:
✅ The visibility of vilkhovlaw.ca has been improved, and the number of keywords for which the site appears in search results has increased.
✅ Increasing the number of keywords of different intent types
✅ Significant change in the ratio of branded to non-branded queries
✅ Among competitors in the search results, vilkhovlaw.ca has strengthened its position compared to the previous year.
Several examples of position growth:
| Keyword | Google Position | Google Rank Change | Location |
| criminal lawyer | 5 | +51 | Toronto, ON |
| child porn lawyer | 1 | +5 | Toronto, ON |
| sexual assault lawyer toronto | 2 | +3 | Toronto, ON |
| lawyer sexual assault toronto | 4 | +5 | Toronto, ON |
| assault with weapon | 4 | +9 | Toronto, ON |
| assault with a weapon charge | 2 | +4 | Toronto, ON |
| criminal harassment lawyer | 3 | +6 | Toronto, ON |
| lawyer for harassment | 5 | +15 | Toronto, ON |
| domestic violence lawyer toronto | 3 | +47 | Toronto, ON |
| domestic violence lawyer | 2 | +25 | Toronto, ON |
| manslaughter charges | 1 | +34 | Toronto, ON |
| uttering threats defence | 3 | +50 | Toronto, ON |
| murder lawyer | 3 | +60 | Toronto, ON |
| firearms lawyer | 3 | +88 | Toronto, ON |
| sexual assault lawyer newmarket | 4 | +12 | Newmarket, ON |
| criminal lawyer innisfil | 1 | +100 | Innisfil, ON |
| richmond hill criminal lawyers | 5 | +6 | Richmond Hill, ON |
✅ Compared to the previous 3 months, impressions increased by 48%:
✅ Compared to the previous 3 months, the number of clicks has increased by 53%:
✅ Compared to last year, the number of impressions increased by 198.6% and the number of clicks grew by 255%.
Also, the average position improved by more than 10 positions, and the average CTR increased from 2.2% to 2.6%.
✅ In 3 months we received a 96% increase in traffic
As a result of achieving the goals of improving positions and increasing traffic, we achieved an increase in conversions
SEO Team:
- Senior SEO Strategist Alyona Denisova
- SEO Director Mike Zhmudikov