Anastasia Samchuk

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Anastasia Samchuk

Paid Social Lead

"A smooth sea never made a skilled salor!"

Anastasia Samchuk is a Toronto-based Paid Social Lead with seven years of hands-on experience turning Meta, TikTok, LinkedIn, and Snapchat into reliable growth channels. She builds full-funnel programs that reach the right audience with the right creative at the right moment — sparking interest at the top, generating qualified demand in the middle, and driving revenue and LTV at the bottom.

Full-Funnel Social: Creative That Converts, Measurement That Proves It

Whether she’s scaling an e-commerce catalog, launching a new service area, or accelerating B2B pipeline, Anastasia’s north star is simple: measurable business impact. She designs channel mixes and creative systems that travel cleanly from ad to landing page, keeping message match and conversion momentum intact.

Strategic Testing & Learning Engine

Anastasia maps audience intent to funnel stages and separates brand from non-brand demand for clean budgeting. She runs structured tests that isolate true drivers — offer vs. concept, hook vs. format, audience vs. placement, and bid strategy vs. budget pacing — so wins are repeatable and scalable.

Creative System: Concepts, Hooks, Motion

Creative sits at the center of her approach. She builds concept banks and messaging hierarchies for each ICP, then iterates fast with UGC and founder-led storylines, problem/solution narratives, authority proof, and offer frames. Hooks, visual devices, and motion are treated as variables to test, not guesses to trust.

Measurement & Attribution You Can Trust

Anastasia pairs media with airtight analytics: clean pixel/CAPI setups, GA4 event architecture, and offline conversion alignment where possible. She delivers executive-ready Looker Studio reporting that breaks performance down by channel, campaign, audience, creative theme, device, and location — making decisions obvious.

Platforms, Plays & Budget Stewardship

From Meta Advantage+ Shopping to TikTok Spark Ads, LinkedIn lead gen, and Snapchat prospecting, she selects formats that fit the offer and buying journey. She introduces automation (tROAS/tCPA, value-based bidding) with guardrails, ensuring sufficient data volume before transitions and validating lift with incrementality tests, geo holdouts, and match-backs.

Sectors Served & Problems She Solves

E-commerce, retail, home renovation, software, financial services, dental, and more. Typical challenges include rising CPA at scale, unpredictable Performance Max spillovers into paid social, brand/non-brand cannibalization, and lead-quality gaps — each addressed with audience governance, creative clarity, and post-click alignment.

Operating Principles & Team Leadership

Anastasia mentors teams on media hygiene (naming conventions, UTM governance, change logs), audience strategy (first-party data and lookalikes), and landing-page alignment (offer clarity, friction reduction, trust elements). Her cadence is calm, transparent, and “no surprises,” keeping stakeholders aligned as budgets grow.

Notable Accounts

Miele, Kooth, SweetLegs, FoodCycler.

Credentials & Toolset

Google Analytics 4, Meta Pixel/CAPI, Google Tag Manager, Looker Studio, Keyword Planner, Search Console, and robust spreadsheet modeling for forecasts and budget scenarios.

Anastasia blends creative rigor, structured testing, dependable measurement, and seven years of platform expertise to turn paid social into predictable, scalable growth.