Arthur Troyan

Based in Toronto, Arthur is a Paid Media Team Lead with 8+ years managing growth across Google Ads, Microsoft/Bing, Meta, and TikTok. He blends rigorous analysis with creative testing to turn objectives into measurable outcomes. Known for clean account structures, sharp audience strategy, and disciplined experimentation, he lifts CTR, CVR, and ROAS while controlling CAC and improving LTV.

Role & Specialization

Arthur builds full-funnel systems — pairing high-intent search with persuasive social, remarketing, and video — and anchors them to clear KPIs, reliable tracking, and actionable insight. His optimization toolkit spans automated bidding stewardship, query mining and negatives, creative iteration, landing-page feedback loops, pacing, and budget reallocation.

Notable Accounts & Results

• Managed six-figure monthly budgets and consistently exceeded KPI targets across B2B/B2C.
• Led multi-channel wins for Miele, Canadian Choice, Food Cycler, and Fight My Ticket.
• Mentored junior specialists, codified best-practice playbooks, and elevated team quality.
• Delivered transparent reporting that ties changes to business impact and next steps.

In short, Arthur blends data rigor and creative execution to turn paid media investment into predictable, scalable revenue growth.