Mariia Tokar

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Mariia Tokar

Junior Graphic Designer / Animator. Multidisciplinary Designer

Mariia didn’t start with logos; she started with questions. What should this brand feel like? Why would someone stop scrolling here? Those questions followed her from Kharkiv, where she studied marketing communications, to Toronto, where she’s spent 5+ years shaping identities, typographic systems, and UI/UX with the patience of a craftsperson and the focus of a marketer.

In Sheridan college, she learned to distill messy briefs into clear visual stories. On small teams and quick turnarounds, she found her rhythm: build the system first, then let the system scale. It’s why her projects begin with grids, tokens, and a type hierarchy, and end with campaigns that look consistent on a billboard, a landing page, and a six-second motion cut.

Clients come to her for polish; they stay because she treats every asset like a promise. She’ll moodboard and storyboard, test a layout, animate the moment of emphasis, and revise until the message is obvious at a glance. Copywriters know she’ll protect meaning. Developers know her files are clean. Marketers know she’ll ask about the conversion, not just the color.

Signature strengths

• Design systems that scale: component libraries and typography that keep teams aligned.
• Motion with a job: short, purposeful animations that clarify and increase recall.
• Clarity under deadline: from discovery to delivery, a bias for structure, speed, and consistency.

When a brief lands, Mariia maps the strategy first — audience, channel, and desired action — then designs to remove friction. She’ll refine a headline’s hierarchy, align the offer to the frame, and add motion at the exact beat where attention wavers. The goal isn’t decoration; it’s comprehension.

Toolkit

Design & motion: Adobe CC (Illustrator, Photoshop, InDesign, After Effects), Figma

• 3D & technical: Maya, 3ds Max, AutoCAD
• Ops & social: Hootsuite, storyboarding and prototyping workflows

Credentials that back the craft

• Hootsuite Platform & Social Media Marketing (2024)
• Autodesk: Maya 3D (2021), 3ds Max (2020), AutoCAD (2020)
• Education: Sheridan College — Graphic Design & Advertising (2023–2025);
  Kharkiv Technological University — B.A., Marketing Communications Management (2017–2021)

Where she’s most effective

Brand identity systems, social campaigns, performance creatives, product marketing assets, and UI/UX visuals — places where disciplined design and purposeful motion move results.

Mariia tells brand stories with systems and motion — making the message unmistakable, memorable, and ready to scale.