Answer Engine Optimization (AEO)

AEO optimizes content so AI engines can comprehend it easily, allowing it to appear in AI Overviews, snippets, and search results.

What is Answer Engine Optimization?

Answer Engine Optimization (AEO) is a content strategy designed to directly address user queries, enhancing features like featured snippets, AI Overview results, People Also Ask boxes, and AI-powered answer engines such as Perplexity and ChatGPT. Unlike traditional SEO, which focuses on ranking positions, AEO aims to be the cited source that directly answers questions on search engine results pages or within AI-generated responses.

AEO includes several essential practices:

• Crafting clear and concise definitions that directly address user questions
• Utilizing question-based headings to align with natural language queries
• Applying structured data markup
• Aligning content with Google's E-E-A-T framework to enhance visibility in zero-click search results and answer engine citations

Learn more: For an in-depth guide on answer engine optimization strategies and best practices, explore our Answer Engine Optimization guide and AI Search Terms guide.