E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)

E-E-A-T is Google's framework for evaluating content quality, focusing on Experience, Expertise, Authoritativeness, and Trustworthiness to determine credibility and value.

What is E-E-A-T?

E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness—Google's essential framework for assessing web content credibility and value. Initially centered on expertise, authority, and trust, the inclusion of "Experience" highlights the significance of first-hand knowledge and genuine perspectives in content creation.

E-E-A-T isn't a direct ranking factor but serves as a conceptual guideline for how search engines and AI models evaluate content quality. Demonstrating strong E-E-A-T involves:

• Expert authorship with verifiable credentials and bylines supported by credible references from authoritative sources
• Original insights derived from personal experience with transparent sourcing
• Enhancing brand authority through mentions and backlinks across the internet

These elements are increasingly vital for visibility in traditional search results and AI-generated responses.

Learn more: Explore strategies to enhance your E-E-A-T in our On-Page SEO & Content Optimization guide.