Featured Snippets

A featured snippet is a unique search result displayed prominently at the top of Google results, providing direct answers derived from web pages.

What is a featured snippet?

A featured snippet is a distinctive search result format that appears at the top of Google's organic search results, offering a direct answer to a user's query sourced from a web page. Known as "position zero," featured snippets display information in various formats such as paragraphs, lists, tables, or videos, allowing users to find answers instantly without needing to click through to a website.

Featured snippets have several advantages:

• Appear at the top of Google's organic results, offering prime visibility
• Enhance traffic opportunities for the featured content
• Present information in easy-to-read formats like paragraphs, lists, and tables
• Provide instant answers, establishing your brand as an authoritative source

To optimize for featured snippets, content should directly answer specific questions with clear, concise information utilizing structured formatting. Well-organized content that anticipates user queries and offers authoritative, easily digestible answers is more likely to be featured, making snippet optimization a vital element of contemporary SEO strategy.

Learn more: Discover strategies for winning featured snippets and other Google result types in our guide to Winning Google Result Types and Features.