Generative AI refers to a type of artificial intelligence that generates new content such as text, images, and code, rather than just analyzing existing data. This technology powers tools like AI search, enabling dynamic content creation.
Generative AI involves AI systems that create new content—including text, images, code, audio, and video—by using large language models and neural networks trained on extensive datasets. These systems learn patterns in the data and generate novel outputs based on user inputs.
Key capabilities of generative AI include:
This technology revolutionizes search and content by providing personalized responses, summaries, and creative outputs that align with user intentions and contexts.
Learn more: Discover how generative AI is reshaping search and content in our Generative AI guide and AI Search Terms guide.