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GEO optimization is the process of improving content to increase visibility and citation in AI-powered search engines, such as AI Overviews and LLMs.

What is Generative Engine Optimization?

Generative Engine Optimization (GEO) is the practice of improving content to increase visibility and citation in AI-powered generative search engines, such as Google's AI Overviews, ChatGPT Search, and Perplexity. GEO aims to make your company the authoritative source that large language models (LLMs) turn to when generating AI answers to user queries.

GEO strategies include:

• Creating useful, well-structured content that showcases expertise
• Building brand authority through authoritative mentions and backlinks
• Implementing proper structured data markup
• Optimizing for search specifics and citations in LLMs, not traditional SERP rankings

Learn More: Learn comprehensive tactics and best practices in our Generative Engine Optimization Guide and AI Search Terms Guide.