Google Trends offers an insightful analysis of interest in specific search terms. This tool helps to evaluate search queries and categorize them over time, such as identifying seasonal trends.
Google Trends also highlights the most frequent search queries, whether globally or within certain regions and time frames. You'll find an overview of its main features along with a tutorial on optimal usage in this entry.
Google Trends displays the level of interest among Google users for specific search terms, enabling a better assessment of search volumes and seasonal variations.
The Google Trends homepage reveals current trends and topics, documenting the most popular search queries worldwide in real-time. These often include entities like people, cities, or events that show significant growth in searches.
In content marketing and search engine optimization (SEO), the “Explore” feature is particularly valuable. This function allows users to discover search interest for a chosen keyword, providing data from as far back as 2004 to just a few minutes ago. Rather than absolute numbers, search volume is presented in relative terms, with the peak interest marked as 100.
The chart can be customized with filters such as:
This tool helps SEOs and marketers to not only understand individual terms but also to compare related search queries. Google also provides additional data, such as related topics and similar queries, under the main chart.
Creating the right content is crucial for online businesses. Content should meet user intent and have a significant search volume. Timing of publication is also key.
For instance, the term “parasol” is rarely searched in autumn or winter. Seasonal interest is evident over time, with Germany as the chosen “region,” monthly demand since 2004 as the “time period,” and “house and garden” as the “category.” Only “web search” was selected, revealing peak interest in early summer, particularly in May. Comparisons show that users have increasingly searched for “parasol” rather than the plural “parasols.”
For marketing and SEO, evaluating search interest and seasonality with Google Trends is advisable before content creation. While it is just one part of topic research, the tool identifies long-term trends, answering questions such as: Are my topics in demand? Are there better-performing similar topics? When should my content be published?