Machine Learning (ML)

Machine learning is a field of artificial intelligence that learns from data and improves its results through experience to automatically identify patterns and make decisions.

What is machine learning?

Machine learning (ML) is a field of artificial intelligence focused on creating systems that can learn from data, identify patterns, and make decisions with minimal human intervention. Instead of following preprogrammed instructions, ML algorithms automatically improve their performance through experience, learning from large data sets to recognize patterns and make predictions about new, previously unknown data.

Machine learning powers a number of key technologies:

• Search algorithms that understand user intent and content relevance
• Recommender systems and content optimization tools that personalize the user experience
• Natural language processing, image recognition, and computer vision applications
• Predictive models that analyze user behavior and search patterns

ML techniques support a variety of AI technologies by analyzing user behavior, search patterns, and content performance to deliver more relevant results and help search engines understand user intent and content quality.

Learn more: Explore how machine learning impacts search and content strategy in our machine learning guide and AI search term guide.