NLP (Natural Language Processing)

Natural Language Processing (NLP) is a field of artificial intelligence focused on enabling machines to understand, interpret, and generate human language in a meaningful way. By combining computational linguistics with machine learning and deep learning, NLP allows computers to grasp context, sentiment, intent, and the nuances of human communication.

What is NLP?

NLP is crucial for several technologies:

• Voice and semantic searches, as well as conversational interfaces
• Understanding queries to interpret user intent beyond simple keywords
• Automating content classification, entity recognition, and sentiment analysis
• Extracting key topics for content summarization and organization

Search engines employ NLP to go beyond exact keyword matching by understanding synonyms, context, and user intent. This leads to more relevant search results, aiding content creators in optimizing for how search engines evaluate content quality and relevance.

Learn more: Discover the impact of natural language processing on search and content strategy in our Natural Language Processing guide and AI Search Terms guide.