PAA is a dynamic feature in search results that shows a list of related questions users frequently search, with answers sourced from relevant webpages.
People Also Ask (PAA) is a search result feature presenting a list of questions related to the initial search query. Clicking a question reveals a brief answer from a relevant webpage, including a link to the source. As users engage with the PAA, more related questions appear, facilitating a deeper exploration of the topic.
People Also Ask boxes provide several advantages:
To optimize for PAA, create clear, concise responses to common questions, use question-based headings, and organize content to answer user queries directly.
Learn more: Explore strategies to rank for PAA and other search features in our guide on Winning Google Result Types and Features.