People Also Ask (PAA)

PAA is a dynamic feature in search results that shows a list of related questions users frequently search, with answers sourced from relevant webpages.

What is People Also Ask (PAA)?

People Also Ask (PAA) is a search result feature presenting a list of questions related to the initial search query. Clicking a question reveals a brief answer from a relevant webpage, including a link to the source. As users engage with the PAA, more related questions appear, facilitating a deeper exploration of the topic.

People Also Ask boxes provide several advantages:

• Appear in about 85% of search queries, offering significant visibility
• Enhance your content's authority by featuring it as expert information
• Engage users looking for in-depth information without extra searches
• Serve as a focal point for Answer Engine Optimization (AEO) strategies

To optimize for PAA, create clear, concise responses to common questions, use question-based headings, and organize content to answer user queries directly.

Learn more: Explore strategies to rank for PAA and other search features in our guide on Winning Google Result Types and Features.