Search metrics ranking refers to a website's potential to rank highly in search engines for specific keywords.
Website and domain potential depends on a variety of factors, including site availability and indexability, content quality and relevance, and recommendations from domain visitors, such as through social signals.
Searchmetrics Content Experience, a content creation and optimization software, uses topic research tools to create a brief.. A brief can be created in the Briefing Creator for URLs that need to be optimized for specific topics. After entering the relevant URL, the program takes the user to a ranking opportunities view.
The ranking opportunities list shows the topics for which your site or competitors' sites rank. The site's exact position is also displayed in search results. The search volume for the relevant keyword is also indicated, indicating how often users enter the relevant search query. Additional SEO information is provided, including CPC (cost per click in Google Adwords), traffic indexes (estimated monthly organic visits), and traffic value (estimated monetary value of organic visits) for each keyword. Additional values can be manually added if needed. This allows the user to leverage millions of extracted data points to select topics and add them to the brief.
Ranking opportunities are described in four categories:
Top Rankings show the keywords for which a URL ranks. These topics exist to optimize your current search engine presence and improve it. Quick Win Topics show keywords at the top of the first SERP (positions 6-20). Even minor optimizations can lead to significant results: improved search engine rankings. "Quick wins" represent an ideal opportunity to improve your Google rankings relatively easily and quickly to attract more traffic.
Topics that have higher search volumes during certain times of the year are considered seasonal, meaning they are most frequently searched for on Google or other search engines. These can be obvious seasonal topics, such as swimsuits in the summer or Christmas markets in December. However, they can also be keywords for which seasonality isn't immediately apparent. This information helps refine your content strategy and publishing timing. Content can be published when demand is highest and held back when search volume is low, as long as the text matches the keyword's maximum search volume. The New Topics section displays topics that rank in Google for competitors but not for your domain. This is where you can improve the competitiveness of your own content.
The data and information used for this analysis are based on the long-tail database Searchmetrics Research Cloud. They were generally identified in the previous month.
Extracting ranking opportunities in the Briefing Creator serves an important function: it not only serves as a check on your content's ranking, but also as a tool for improving your site's current search engine presence. As content relevance has become a key factor in SEO, this is becoming increasingly important. Achieving good search engine rankings is no longer just for SEO experts.