SGE (Search Generative Experience)

SGE was an experimental AI search feature by Google, showcasing generative summaries above regular results, which has since evolved into AIO.

What is SGE?

Search Generative Experience (SGE) was initially Google's experimental AI-driven search tool, which offered AI-generated summaries above standard search results. This feature combined data from multiple sources to deliver conversational responses with citations, directly on the search page for users participating in Google Search Labs.

Key features introduced by SGE included:

• AI-generated summaries presented above traditional results
• Conversational answers compiled from various sources with proper citations
• Availability through opt-in via Google Search Labs
• Incorporation of large language models into search outcomes

SGE transitioned into AI Overviews (AIO), which expanded more widely as Google's ready-for-production AI search experience. This fundamentally transformed how results are presented and how brands adjust for visibility in AI-generated responses and AI mode.

Learn more: Discover the evolution and impact of SGE in our Search Generative Experience guide.