Topic Cluster

A topic cluster is a strategic approach in content organization where related pages are grouped around a central hub to build authority. Cluster pages delve into subtopics.

What is a topic cluster?

A topic cluster is a method of structuring content by organizing related pages around a central hub page to boost authority and enhance search engine rankings. The hub page offers a broad overview, linking to multiple cluster pages that explore specific subtopics in detail. Each cluster page connects back to the hub and to other related clusters, forming a network of interconnected content.

The structure of a topic cluster includes:

• A central hub page that provides a comprehensive overview of the main topic
• Numerous cluster pages that examine specific subtopics thoroughly
• Strategic internal linking, with cluster pages linking back to the hub and cross-linking to related content
• In-depth coverage of all facets and queries related to the topic

This linking strategy communicates to search engines and AI models that your site delivers thorough and authoritative coverage of the topic, facilitating easier discovery of related content and enhancing topical authority for both searchers and search engines.

Learn more: Discover how to craft effective topic clusters and download a pillar page template with our Topic Clusters and Pillar Pages guide.