The Topic Explorer is a tool designed for research into various subjects. It functions as part of the Briefing Creator, which aids in generating author briefings for content development. Leveraging deep-learning insights, it facilitates targeted research, enabling the creation of comprehensive content that addresses interconnected topics and meets user needs.
The Topic Explorer showcases topics that are semantically linked and related to the primary subject of the briefing. By selecting a topic, users can:
Topics can be explored through six expandable tabs, offering various perspectives:
Each approach offers a view as a table or a graphical representation.
Topics sharing a similar context are grouped closely and color-coded for easy identification.
Rankings provide a comparative analysis of a URL against competing websites. The outer circle color indicates a URL's ranking position for a topic, while the inner circle color shows how many benchmark domains appear on Google's first page for that topic. Reviewing ranking positions relative to benchmarks helps identify overlooked topics and fill content gaps. Rankings are only available if a URL is included in the briefing and benchmarks are set in the related project.
This feature highlights topics with fluctuating search volumes throughout the year, using specific colors for each season: spring, summer, fall, and winter. By incorporating seasonal trends into their content strategy, users can optimize content publication to align with peak demand periods, ensuring relevance and engagement.
In this view, topics are ranked by their market value, as indicated by CPC (cost per click for Google ads). The Topic Explorer displays high-CPC topics, as seen in Google AdWords, grouped together and color-coded. Higher CPC topics attract more advertisers, making them more competitive and valuable. Ranking for such topics is particularly beneficial.
Under search intent, the Topic Explorer categorizes topics based on user intent during Google searches. Search terms with similar intent are grouped and color-coded. If a term is typically searched for information, the intent is informative. Navigational intent directs users to specific sites, while transactional intent indicates a purchasing interest. Understanding search intent helps tailor content to site objectives.
The purchasing cycle is divided into four phases for potential buyers:
Topics are categorized by these phases, with similar-phase topics grouped and color-coded. Aligning content with the applicable purchase cycle phase enhances its relevance and effectiveness.
The Topic Explorer enables targeted research and selection of relevant, high-potential topics for a content strategy. This approach supports the creation of comprehensive content that meets user expectations and enhances visibility in search engines.