Topical Authority

Topic authority is the recognition of a website's expertise and trustworthiness in a given field through comprehensive, related, and high-quality content.

What is topical authority?

Topic authority is the perception of a website's expertise and trustworthiness on a specific topic, demonstrated through comprehensive, related, and high-quality content. When a site regularly publishes in-depth content covering all aspects of a topic, including related subtopics and common questions, search engines and AI models recognize it as an authoritative source, increasing its visibility in both traditional search results and AI-generated answers.

Building topical authority involves several key strategies:

• Creating topic clusters with core pages and supporting content
• Establishing clear connections between content through strategic internal linking
• Publishing comprehensive, in-depth content that answers user queries at all stages of the search journey
• Constantly updating and expanding content to maintain authority

These signals inform Google and other search engines that your site offers the most comprehensive and reliable information on the topic.

Learn More: Explore strategies for building topical authority with our complete topical authority guide.