Clover Mortgage Inc.
Canada, Mississauga
Mortgage Brokers
They have surpassed our expectations — we’re very happy with their work. The redesigned website is much quicker, aesthetically pleasing, and conversion-optimized. Beyond that, OneCore Media has helped the brokerage achieve top keyword rankings, lower costs per click, and higher-quality leads. Detail-oriented, timely, and professional, the team communicates seamlessly.
Steven Tulman, President and Founder of Clover Mortgage Inc., about his experience working with us
Goal
Our collaboration with Clover Mortgage, one of Canada’s leading mortgage brokerage firms, began with a clear and ambitious goal: significantly enhance the brand’s digital presence and increase the number of high-quality leads.
The company approached us with a request to make their website faster, more professional, more user-friendly, and optimized for conversions. We successfully achieved these objectives through a complete website replatforming, technical optimization, and an aggressive SEO and promotion strategy.
The Challenge
Before starting work, we identified several key issues that were limiting the company’s growth:
The old website had low performance and an outdated structure.
Technical SEO issues negatively affected indexing and rankings.
Core pages lacked optimization for relevant and LSI keywords.
The backlink profile was significantly weaker than that of local competitors.
The Google Business Profile was not optimized according to current standards.
Priority keywords were not ranking in the Top 3 on Google’s first page.
E.E.A.T. principles were not implemented across the website.
What we did
We executed a comprehensive set of improvements covering technical, content, and strategic areas.
1. Technical Optimization
Conducted an in-depth technical audit and fixed all critical errors.
Replatformed the website to a faster, more flexible, and user-friendly system.
2. Content Optimization
Fully optimized key service and product pages.
Added new relevant content enriched with LSI keywords.
Expanded website structure and implemented deep interlinking.
Launched a blog and produced informative, SEO-optimized articles.
3. User Experience Enhancements
We made all the necessary changes to improve the website interface, which became conversion oriented.
Improved page loading speed and mobile usability.
4. Backlink Strategy
Analyzed the competitive landscape and developed a link acquisition strategy.
Executed a large-scale campaign to acquire authoritative backlinks.
5. Local SEO & Google Business Profile
Optimized the Google Business Profile according to the latest requirements.
Added map embeds and local signals to key landing pages.
6. E.E.A.T. Implementation
Integrated all major E.E.A.T. components (Experience, Expertise, Authoritativeness, Trustworthiness) to improve brand authority and trust.
Our Results
The total number of keywords ranked on the 1st page of Google increased by 324%, and the number of keywords for which the site is ranked increased more than 4 times.
Dynamic growth in organic traffic was achieved, increasing it more than tenfold
Increased GMB views by almost 300%
Position Rankings Increase
| Keyword | Google Position | Google Rank Change |
| bad credit mortgage toronto | 1 | +25 |
| emergency mortgage | 1 | +16 |
| emergency mortgage loans | 1 | +50 |
| emergency mortgage toronto | 1 | +71 |
| international home buyer | 1 | +30 |
| private bridge loans | 1 | +17 |
| private mortgage lenders | 1 | +17 |
| private mortgage lenders canada | 1 | +9 |
| private mortgage lenders toronto | 1 | +36 |
| private mortgage toronto | 1 | +70 |
| toronto bad credit mortgage | 1 | +10 |
| bad credit mortgage broker | 1 | +29 |
| bad credit mortgage brokers | 1 | +39 |
| bad credit mortgage ontario | 1 | +41 |
| can i get a mortgage with bad credit in canada | 1 | +4 |
| canadian commercial mortgage brokers | 1 | +64 |
| commercial mortgage broker | 1 | +29 |
| commercial mortgage brokers | 2 | +39 |
| commercial mortgage providers | 2 | +50 |
| commercial mortgage toronto | 2 | +99 |
SEO Team
