Control Fire Systems Ltd. – Case Study
Client: Control Fire Systems Ltd. is a premier provider of fire alarm systems, fire suppression solutions, and related services. Based in Toronto, Canada, the company offers specialized products and services to ensure the safety and compliance of businesses across various industries.
The Goal: Expand Control Fire Systems Ltd.'s influence and strength in fire protection services in the Canadian market by improving visibility and attracting new customers from organic search.
Through a well thought out and planned strategy, we were able to strengthen the company's market position and deliver results by increasing traffic and conversions for the company's prioritized services.
The Challenge
The website faced several issues that impacted its online visibility and user engagement:
- The design was not fully responsive, leading to a poor user experience on mobile devices.
- Content across the website was outdated, failing to reflect the latest industry standards and product information.
- SEO practices were underutilized, resulting in low rankings for key industry-related terms.
- There were many technical errors on the site.
- Weak backlinks profile.
What We Did
To address these challenges, the following steps were taken:
- Website Redesign: Implemented a responsive design to enhance usability across all devices.
- Content Revamp: Updated all product descriptions, blog posts, and key service pages to align with current industry practices and SEO standards.
- SEO Enhancement: Conducted comprehensive keyword research to identify and target high-value keywords. Optimized on-page elements like meta tags, headings, and images.
- Technical Optimization: Improved site speed and performance by optimizing images and streamlining code.
- Link Building: Developed a strategy for working with the link profile.
Our Results
The strategic improvements led to measurable successes:
Organic traffic
Referring domains
Keyword position
Organic Keyword Ranking Increases:
| Keyword | Google Position | Google Rank Change |
| school fire safety systems | 1 | +10 |
| hospital fire safety | 1 | +5 |
| fire protection system companies | 1 | +2 |
| fire safety system | 1 | +2 |
| fire safety systems | 1 | +2 |
| retail store fire protection system | 1 | +2 |
| notifier distributors near me | 2 | +27 |
| inspection of fire fighting equipment | 2 | +23 |
| hospitality fire protection services | 2 | +3 |
| commercial fire alarm | 2 | +2 |
| conventional panel | 2 | +2 |
| fm 200 fire suppression system | 2 | +2 |
| inert gas fire suppression system | 2 | +2 |
| high-rise building fire protection | 3 | +7 |
| fire alarm systems | 3 | +4 |
| fire alarm testing toronto | 3 | +4 |
| fire alarm control panel installation | 3 | +2 |
| renewable energy fire protection systems | 3 | +2 |
Conclusion:
Through targeted optimizations and strategic content enhancement, Control Fire Systems Ltd. has seen marked improvements in traffic, user engagement, and overall online visibility. Our ongoing efforts will continue to support the company’s growth and dominance in the fire safety industry.
SEO Team:
- SEO Strategist Elizabeth Sierik
- SEO Director Mike Zhmudikov