How to Do SEO for Ecommerce Site

Why is SEO important for ecommerce websites?

Ecommerce is one of the most competitive digital environments — and SEO is its most cost-effective growth channel. With paid acquisition costs rising and consumer behavior shifting toward search-led discovery, SEO offers ecommerce brands a scalable way to attract qualified traffic, drive conversions, and reduce reliance on ads.

Organic Traffic as a Primary Revenue Driver

According to Google’s Consumer Insights , 49% of shoppers use Google to find new products. That means every product listing, category page, and buying guide is a potential entry point — if it's properly optimized.

Benefits of SEO traffic:

• High-intent visitors who are actively searching
• Sustainable growth without ongoing ad spend
• Higher ROI compared to paid channels over time

SEO Reduces Paid Acquisition Dependency

Paid ads are effective — but costly. For ecommerce brands, SEO allows you to decrease CAC (Customer Acquisition Cost) while increasing CLV (Customer Lifetime Value) through retention-driven content.

SEO doesn’t just replace paid — it complements it. Brands that rank organically and advertise get more real estate in SERPs, boosting CTR and trust.

SEO Improves Product Discovery

The structure of an ecommerce site can either block or enable discovery. With the right SEO practices:

• Search engines can crawl your catalog efficiently
• Shoppers can discover products via long-tail queries
• Out-of-stock or low-priority items won’t cannibalize indexation

This is especially vital for large stores (1,000+ SKUs), where smart architecture can mean the difference between visibility and invisibility.

Expert Insight

Lily Ray, SEO Director at Amsive Digital:
"Ecommerce sites that treat SEO as an afterthought fall behind. You need a search-first content and tech mindset — otherwise you’re just renting visibility through ads."

SEO is not just about ranking — it’s about making your catalog discoverable, your pages indexable, and your brand profitable. In an era where paid channels are volatile and consumers demand relevance, ecommerce SEO is no longer optional.

What is a solid SEO strategy for ecommerce websites?

A solid ecommerce SEO strategy goes far beyond product page optimization. It involves a comprehensive architecture that supports content discovery, search intent alignment, and crawl efficiency. To compete in organic search, ecommerce brands must combine technical foundations, content planning, and internal linking logic into a unified system.

Core Elements of an Ecommerce SEO Strategy

1. SEO-Friendly Site Structure

Organize your store like a hierarchy, not a flat catalog.

Recommended structure:

Home
Categories (e.g., /shoes)
Subcategories (e.g., /shoes/running)
Product Pages (e.g., /shoes/running/nike-air/)
Blog / Guides (e.g., /guides/how-to-pick-running-shoes)

Best practice: Keep product pages no more than 3 clicks from the homepage.

2. Keyword Research with Intent Mapping

Go beyond volume — identify search intent by:

• Analyzing SERP features (e.g., shopping, People Also Ask)
• Segmenting keywords by funnel stage (TOFU, MOFU, BOFU)
• Mapping terms to commercial vs. informational content types

Tools to use: Semrush, Ahrefs, Google Keyword Planner, AlsoAsked

3. Pillar Pages and Content Clusters

Support category SEO by creating clusters of:

• Comparison posts (e.g., “Nike vs Adidas running shoes”)
• Buying guides (“Best trail running shoes for winter”)
• FAQs (“Are trail shoes waterproof?”)

Interlink these to the category page as a pillar.

4. Internal Linking and Navigation

Smart linking builds topical authority and helps Google crawl more effectively.

• Link related products on PDPs
• Cross-link guides to categories
• Add breadcrumbs for user clarity + crawl depth

5. Mobile & UX Optimization

Google evaluates page experience as a ranking factor.

• Use mobile-first responsive design
• Fast load speeds (Core Web Vitals)
• Sticky menus and filtered navigation

Expert Comment

Areej AbuAli, SEO consultant:
“Your ecommerce strategy is only as strong as your architecture. Clean categories and focused clusters beat keyword stuffing every time.”

Summary

A winning ecommerce SEO strategy connects the technical with the topical. It’s not just about keywords — it’s about creating pathways for both search engines and users to discover, engage, and convert.

What are the best SEO practices for ecommerce product pages?

Product pages are the final touchpoint before conversion — making them critical for SEO. A well-optimized product detail page (PDP) not only ranks in search but also influences clicks, engagement, and purchases. The best practices combine technical markup, user-focused content, and conversion-boosting enhancements.

1. Optimized Titles and Meta Descriptions

• Title tag should include the product name + modifier (e.g., color, use case)
• Meta description should highlight key features and include a CTA

Example:

<title>Men’s Waterproof Trail Shoes | Salomon Speedcross 5</title>

<meta name="description" content="Shop Salomon Speedcross 5 trail running shoes – waterproof, lightweight, and designed for rugged terrain. Free shipping available." />

2. Use Structured Data (Schema.org)

Implement Product schema to enable:

• Star ratings
• Price and availability
• Rich results in search

Recommended format: JSON-LD

<script type="application/ld+json">
{
"@context": "https://schema.org/",
"@type": "Product",
"name": "Salomon Speedcross 5",
"image": ["https://example.com/images/product.jpg"],
"description": "Men’s waterproof trail running shoes...",
"sku": "12345",
"brand": { "@type": "Brand", "name": "Salomon" },
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
"price": "129.99",
"availability": "https://schema.org/InStock"
}
}
</script>

3. Clean URL Structure and Canonical Tags

• Use descriptive, keyword-rich URLs (e.g., /mens-trail-shoes/salomon-speedcross-5)
• Add canonical tags to avoid duplicate content from filtering, tracking, or pagination

4. High-Quality Images and Alt Text

• Use multiple images (zoom, angles, lifestyle shots)
• Add descriptive alt attributes ("Salomon Speedcross 5 in black") for image SEO

5. Product Reviews and FAQs

• Reviews build trust and provide fresh UGC (user-generated content)
• Add a collapsible FAQ section targeting long-tail keywords (e.g., "Are these shoes waterproof?")

6. Internal Linking

• Link to related products and category pages
• Add breadcrumb navigation for hierarchy and crawlability

7. Page Speed and Mobile UX

• Compress images, lazy-load below-the-fold assets
• Ensure buttons, images, and CTAs are tappable on mobile

Google Guidelines

Reference: Google’s Product Rich Results Guide

Optimized product pages do more than rank — they reduce bounce rates, improve trust, and convert users faster. This is where SEO meets UX and revenue.

How to optimize ecommerce content for better rankings?

In ecommerce, content is more than just product descriptions — it's your primary channel for ranking on informational and long-tail queries. Well-optimized content improves search visibility, supports category SEO, and builds brand authority. Here’s how to do it effectively.

Optimize Category Page Copy

Why it matters:

Category pages often outrank product pages in broad, high-volume searches. Without unique content, they look like duplicate templates.

Best practices:

• Add 150–300 words of keyword-optimized, helpful text at the top or bottom
• Include commercial-intent phrases (e.g., "Buy", "Compare", "Best")
• Use structured headers: H1 for the category, H2s for subtopics (e.g., brands, sizes)

Example:

A "Running Shoes" category might include: "Explore our collection of men’s and women’s running shoes, featuring Nike, Adidas, and ASICS — ideal for road, trail, or race-day performance."

Publish Supporting Blog & Guide Content

Types of high-value content:

• Comparison guides: "Nike vs Adidas for runners"
• Buying guides: "How to choose winter running shoes"
• Problem-solving content: "Why do my trail shoes wear out quickly?"

Benefits:

• Captures long-tail and informational keywords
• Provides internal link opportunities to product and category pages

Tip: Target People Also Ask questions using H2s and bullet formats.

Internal Linking From Content to Commerce

Every blog or guide should link back to related product or category pages using:

• Exact-match or partial anchor text (e.g., "trail running shoes")
• CTAs with internal links (e.g., "Shop trail gear")

Examples From Ecommerce Brands

• REI.com uses buyer guides linked to category filters (e.g., backpacks by size/fit)
• Allbirds publishes sustainability stories that link back to core SKUs
• B&H Photo integrates learning content with shop pages seamlessly

Writing Tips

• Write for humans first, but optimize for target terms
• Break content into scannable chunks: short paragraphs, bullet points, FAQ dropdowns
• Update seasonally to stay relevant (e.g., winter gear vs summer shoes)

Content drives ecommerce SEO when it creates value beyond the product grid. The goal: educate, solve problems, and guide users toward confident purchases.

What technical SEO issues affect ecommerce platforms the most?

Ecommerce websites face unique technical SEO challenges due to their scale, filters, and templated structures. Left unchecked, these issues can lead to crawling inefficiencies, indexing bloat, and duplicate content — all of which dilute ranking potential.

1. Crawl Depth and URL Complexity

Problem:

Important product pages may be buried too deep in the architecture.

Impact: Googlebot may not reach or prioritize those URLs.

Solution:

• Flatten navigation: ensure key pages are ≤3 clicks from homepage
• Use breadcrumb navigation and internal linking
• Submit key URLs via sitemap

2. Faceted Navigation

Problem:

Filters (e.g., color, size, price) create infinite URL combinations like: /shoes?color=black&size=10&sort=price

Impact: Causes crawl traps, index bloat, and duplicate content.

Solution:

• Use canonical tags on filtered URLs
• Block low-value combinations via robots.txt or noindex
• Implement AJAX for faceting without URL changes

3. Duplicate Content

Problem:

Same product in multiple categories, or multiple URLs for identical content (e.g., /shoes/sale/ and /shoes/black/)

Impact: Dilutes link equity and confuses search engines

Solution:

• Canonical to the main product URL
• Avoid repeating product descriptions across variations
• Use dynamic rendering or structured content modules

4. Index Bloat

Problem:

Too many low-value pages (e.g., sort orders, out-of-stock items) get indexed.

Impact: Wastes crawl budget and reduces sitewide SEO performance

Solution:

• Monitor index coverage in GSC
• Use noindex for thin or temporary pages
• Review low-traffic URLs in analytics and de-index as needed

5. Broken Pages and Redirect Chains

Problem:

Old product URLs or sales pages generate 404s or daisy-chained redirects

Impact: Poor UX, loss of link equity, crawl inefficiency

Solution:

• Run weekly Screaming Frog crawls
• Resolve broken internal links
• Limit redirect hops to 1 max

A well-maintained ecommerce site isn't just fast — it’s structured to be crawled, indexed, and understood efficiently by search engines.

How to handle on-page SEO for ecommerce product pages?

On-page SEO for ecommerce product pages is about creating relevance and trust — for both search engines and shoppers. It involves strategic use of keywords, clean HTML structure, rich data markup, and a seamless user experience. Here's how to do it right.

Keyword Placement and Relevance

Where to place primary and secondary keywords:

• Title tag: "Buy [Brand] [Product] Online – Free Shipping"
• H1: Clear, descriptive product title
• Body content: Feature highlights, specs, benefits
• Alt text: Image-based keywords (e.g., "black waterproof jacket")

Avoid keyword stuffing. Use semantic variations to reinforce context.

Structured Data and Product Markup

Use Product schema via JSON-LD to enable:

• Price display
• Stock status
• Star ratings from reviews

Bonus: Add FAQ schema for question-answer dropdowns in SERPs.

Content Depth and Unique Descriptions

Avoid manufacturer-supplied text. Instead:

• Write original descriptions (100–300 words)
• Include features, use cases, and comparisons
• Address objections (e.g., sizing, shipping, returns)

Tip: Include a small product FAQ below the fold.

Heading Structure (H1–H3)

Best practice layout:

• H1: Product name
• H2: Features & Specs
• H2: Shipping / Returns
• H2: FAQs
• H3: Nested questions or feature highlights

UX Elements That Impact SEO

• Mobile responsiveness (Core Web Vitals compliant)
• Clear CTAs: "Add to Cart", "Check Availability"
• Breadcrumb navigation for hierarchy
• Internal links to related products or categories

Example Markup (Simplified)

<h1>North Face Apex Flex GTX Rain Jacket</h1>

<p>This waterproof and breathable jacket is built for trail runs and city commutes. GORE-TEX shell, secure pockets, and adjustable hood included.</p>

Strong on-page SEO ensures the product ranks, converts, and supports your broader category-level strategy.

What SEO techniques are best suited for ecommerce websites?

Ecommerce SEO demands a tailored approach that combines traditional optimization with strategies designed for large catalogs, dynamic content, and commercial intent. The techniques below are used by top-performing stores to boost visibility and conversions.

1. Semantic Optimization

Move beyond exact-match keywords. Use natural language and entity-based optimization to help search engines understand product context.

How:

• Include product types, use cases, and complementary terms
• Use NLP tools (like Clearscope or Surfer SEO) to find semantic variations

Example: For a DSLR camera, also mention "mirrorless alternative", "ISO range", "4K video support"

2. Smart Internal Linking

• Link blog guides to product and category pages
• Add related products with descriptive anchors
• Include breadcrumbs and footer navigation

This boosts crawl efficiency and distributes link equity across key commercial pages.

3. Schema Markup

Implement structured data for:

• Product (pricing, stock, reviews)
• FAQ and How-To (informational content)
• Breadcrumbs (site hierarchy)

Result: More SERP real estate + higher CTR via rich snippets

4. Image SEO

Ecommerce relies heavily on visuals. Optimize:

• Alt text with product descriptors (e.g., "men’s black trail shoes")
• File names (e.g., nike-air-max-black-side.jpg)
• Compress images without losing quality (WebP, AVIF formats)

Bonus: Add structured data for images if used in galleries.

5. User-Generated Content (UGC)

Encourage reviews, Q&As, and customer-submitted photos.

Benefits:

• Adds fresh content regularly
• Improves trust and conversions
• Can feed into Product schema automatically

These techniques form the technical and content backbone of any high-performing ecommerce SEO program.

How to build an effective ecommerce keyword strategy?

A strong keyword strategy is the foundation of ecommerce SEO. Unlike blogs or service sites, ecommerce stores must target a wide range of terms — from high-volume category keywords to granular product modifiers and long-tail transactional phrases. Here's how to build a strategy that scales and converts.

Step 1: Identify Intent-Driven Keyword Types

Keyword types to target:

• Transactional: "buy trail running shoes", "shop DSLR camera deals"
• Product Modifiers: brand, color, size, gender, use case ("blue Nike men's shorts")
• Navigational: branded terms ("Adidas Ultraboost sale")
• Informational: pre-purchase research ("how to choose hiking boots")
• Filter Terms: price ranges, material, sizes ("dresses under $50")

Segment your strategy by category, product, and search intent.

Step 2: Use Data Sources That Matter

• Google Search Console (GSC): Uncover real query data from converting pages
• Google Autocomplete + People Also Ask: Expand with natural variations
• Ahrefs/Semrush: Pull competitors' keyword portfolios
• Amazon, Etsy, eBay: Analyze autocomplete and filter options

Step 3: Cluster Keywords for URL Targeting

Group similar-intent keywords into a single URL target. Avoid creating pages for every variation.

Target this with a category page or buying guide, depending on search intent.

Step 4: Prioritize by Volume, Intent & Rankability

Use metrics to sort and score keywords:

• Search volume (from Ahrefs or Semrush)
• Keyword difficulty
• Organic CTR
• Commercial intent score

Tip: Focus on medium-difficulty, high-intent queries with strong conversion potential.

How to do local SEO for ecommerce businesses with physical stores?

For ecommerce brands with brick-and-mortar locations, local SEO is essential for connecting online visibility to offline sales. Whether you operate one flagship or hundreds of retail stores, a strong local SEO strategy ensures nearby customers find you in both search and maps.

Step 1: Ensure NAP Consistency

NAP = Name, Address, Phone number.

• Must be identical across:
  • Google Business Profile (GBP)
  • Your website
  • Local directories (Yelp, Apple Maps, Bing Places)
• Use schema markup for localBusiness

Tip: Use a citation tracker like Whitespark or BrightLocal to audit inconsistencies.

Step 2: Optimize Your Google Business Profile (GBP)

Core elements:

• Accurate business category (e.g., “Sporting Goods Store”)
• Updated hours and holiday schedules
• Quality photos (interior + exterior)
• Regularly posted updates and promotions

Bonus tips:

• Use Google Posts to highlight local sales or in-store events
• Encourage reviews from local customers and reply to all feedback

Step 3: Create Location Pages

Create a dedicated URL for each physical store:

• example.com/locations/new-york/
• example.com/locations/chicago/

Each page should include:

• Embedded map + driving directions
• Local store hours
• Local inventory details (if available)
• Nearby points of interest
• Unique content (avoid template copy)

Step 4: Add Local Schema Markup

Use structured data to help Google connect entities:

<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "Trail Gear NY",
"address": {
"@type": "PostalAddress",
"streetAddress": "123 Park Ave",
"addressLocality": "New York",
"addressRegion": "NY",
"postalCode": "10001",
"addressCountry": "US"
},
"telephone": "+1-212-555-7890",
"openingHours": "Mo-Sa 10:00-19:00"
}
</script>

Step 5: Build Local Links

• Sponsor community events or local blogs
• Partner with chambers of commerce
• List on regional business directories

Local SEO bridges the gap between online research and offline purchase. When executed correctly, it drives foot traffic, builds community credibility, and improves rankings for "near me" and geo-modified searches.

How do different ecommerce platforms affect SEO success?

The platform your store is built on directly impacts SEO success. From URL structure and crawlability to app integrations and speed, each ecommerce CMS has unique strengths and drawbacks. Choosing the right platform is a foundational SEO decision.

Platform SEO Use Case Examples

• Shopify: Allbirds and Gymshark use Shopify and scale SEO using clean architecture, blog guides, and high-converting PDPs
• WooCommerce: WP-based brands like NerdWallet use WooCommerce’s content-first capabilities for long-form + ecommerce hybrids
• BigCommerce: Ben Hogan Golf migrated from Magento to BigCommerce for better speed and easier URL control
• Magento: Helly Hansen runs global stores using Adobe Commerce with regional SEO customizations

How to Choose

Ask:

• Do you need advanced URL/path control?
• Will you run a blog and store on one domain?
• Do you have in-house developers for custom builds?
• Is scalability or time-to-launch more important?

There’s no “perfect” platform for SEO — but aligning your ecommerce stack with your SEO needs is the fastest way to avoid structural blockers and unlock scalable traffic growth.

How to optimize ecommerce sites with thousands of products?

Large-scale ecommerce websites face complex SEO challenges: crawl inefficiencies, duplicate content, indexing waste, and slow render times. Optimizing sites with thousands of SKUs requires scalable architecture, automation, and search-friendly controls.

1. Crawl Budget Optimization

Problems:

• Faceted navigation creates millions of URL combinations
• Filter/sort parameters waste crawl budget

Solutions:

• Use robots.txt to block non-critical parameter URLs
• Add canonical tags to filtered pages
• Prioritize important URLs in the sitemap
• Monitor crawl stats in GSC > Crawl Stats

2. Dynamic Rendering (When Needed)

For sites with heavy JavaScript (React, Vue):

• Implement dynamic rendering to serve search engines HTML snapshots
• Use tools like Rendertron, Prerender.io, or Google’s Search Rendering Service

When to apply:

• Faceted filters built on JS
• Infinite-scroll catalogs

3. Scalable Internal Linking

• Auto-generate related product links
• Link from category descriptions to top-selling products
• Use breadcrumbs and mega menus
• Surface top-converting items on home/category pages

4. Duplicate Content Control

Massive catalogs often have:

• Near-duplicate product descriptions
• Variants with similar pages
• Thin content on low-value SKUs

Fixes:

• Canonicalize color/size variants to parent page
• Use product templates with modular content blocks
• De-index low-performance SKUs (noindex + sitemap removal)

5. Scalable Schema Markup

Apply structured data at scale using:

• Platform-wide JSON-LD injection
• GTM or backend automation
• Review + offer markup per product type

Tip: Audit markup output with GSC Rich Results Test + Screaming Frog’s Structured Data Extractor

Real-World Example: Backcountry.com

• 100k+ SKUs
• Canonical controls on filter URLs
• Uses faceted filters with controlled indexation
• Category intro content + mega menu linking

Scalable ecommerce SEO isn’t about perfection — it’s about prioritizing high-impact fixes and systematizing your improvements across thousands of pages.

What are the best SEO tools and companies for ecommerce?

Optimizing an ecommerce site at scale requires the right combination of software and expert support. Below is a breakdown of top SEO tools and agencies that specialize in ecommerce — along with their unique strengths, ideal use cases, and user feedback.

Choosing the Right Tool or Partner

Questions to ask:

• Do you need technical audits or content optimization?
• Is your platform (e.g., Shopify, Magento) supported natively?
• Are you handling local, international, or scaled catalogs?
• Do you need agency strategy or just tactical support?

Bonus: Where to Find Verified Reviews

• Clutch.co
• G2
• TrustRadius

Whether you’re doing SEO in-house or with partners, these tools and firms offer the infrastructure to grow ecommerce traffic reliably and at scale.

What SEO mistakes should ecommerce websites avoid?

Even well-designed ecommerce sites can fail in search if they fall into common SEO traps. These mistakes are often structural, technical, or content-related — and can severely limit organic visibility and conversion potential.

1. Thin or Duplicate Content

Problem:

• Many products use generic or manufacturer-provided descriptions
• Variants (color, size) create pages with nearly identical content

Fix:

• Write unique copy for top-performing SKUs
• Use canonical tags on variants
• Auto-generate descriptions only with modular, template-rich inputs

2. Duplicate URLs via Filters or Sorting

Problem:

Faceted navigation or sort functions (e.g., by price or color) often generate indexable duplicates.

Fix:

• Canonical to base category or product
• Block irrelevant parameters with robots.txt or noindex
• Use URL parameter rules in GSC

3. Weak Internal Linking

Problem:

Product and blog content aren’t connected to key categories.

Fix:

• Link guides and articles to relevant product/category pages
• Add breadcrumbs and related items
• Use footer and nav links for deep crawl support

4. Missing or Misused Structured Data

Problem:

Sites lack schema for products, reviews, or FAQs — or use it incorrectly

Fix:

• Validate schema in Google’s Rich Results Test
• Use JSON-LD consistently across PDPs
• Include Offer and Review markup for eligibility in rich results

5. Poor Mobile Performance

Problem:

Slow pages or bloated themes reduce mobile conversions and rankings

Fix:

• Test with PageSpeed Insights + CWV tools
• Optimize images, fonts, and remove unused scripts

6. Broken Links and Redirect Chains

Problem:

Old products removed without redirects; internal links pointing to 404s

Fix:

• Audit with Screaming Frog or Ahrefs Site Audit
• Use 301 redirects for discontinued items to next-best category

Final checklist: SEO for ecommerce sites from setup to scale

This final section summarizes the most important strategic and technical steps covered throughout this guide. It serves as a complete reference for implementing SEO across ecommerce websites — whether you’re managing a startup or an enterprise-level catalog.

SEO Essentials by Area

Site Architecture & Crawlability

• Maintain a clean hierarchy: Home → Categories → Subcategories → Products
• Keep all important URLs within 3 clicks from homepage
• Use canonical tags to prevent duplicate variants and sorting/filter URLs from being indexed
• Ensure your XML sitemap reflects current, indexable URLs

Keyword and Content Mapping

• Use transactional keywords for category and product pages
• Target long-tail and informational queries via blog posts and guides
• Cluster keywords by topic and assign them to specific URLs to avoid cannibalization
• Interlink blog, FAQ, and buyer content with category/product pages

Product Page Optimization

• Include unique product descriptions and FAQ sections
• Add Product and Review schema in JSON-LD format
• Use alt text and compress product images
• Ensure titles and meta descriptions follow best practices for ecomm (e.g., brand + product type + CTA)

Platform-Specific Tactics

• Shopify: Address tag-based duplicate content using canonicals
• Magento: Manage complex URLs with SEO modules and rewrite rules
• WooCommerce: Use content plugins to enhance PDPs and internal linking

Local SEO (if relevant)

• Verify Google Business Profile for each physical location
• Add unique content and schema to store location pages
• Maintain NAP consistency across listings

Technical SEO Monitoring

• Audit crawl depth and orphan pages with Screaming Frog or Sitebulb
• Optimize load time and Core Web Vitals (CWV) for mobile
• Use GSC’s Index Coverage and Page Experience reports monthly

Conclusion

Ecommerce SEO is not a one-time optimization — it’s an evolving system. From keyword research and site structure to product schema and faceted navigation controls, every component must work together to scale organic visibility.

A well-executed ecommerce SEO strategy:

• Decreases reliance on paid acquisition
• Increases visibility across the buyer journey
• Improves user experience across all devices
• Lays the groundwork for sustainable growth

Bibliography

• Google Search Central – Product structured data
• Google Search Central – Best practices for ecommerce
• Moz – Ecommerce SEO Guide
• Ahrefs Blog – How to Do Ecommerce Keyword Research
• Semrush – SEO Checklist for Online Stores

Maintain a version-controlled SEO documentation system for your ecommerce platform. Update it quarterly based on algorithm changes, search behavior trends, and business goals.