SEO Code of Ethics: What It Is, Why It Matters, and What's Included?
Search engine optimization is not a static discipline. As time goes on, shifts on the Internet demand that the process of SEO change. In many ways, those advances are great. At other times, they require that we address issues that we never considered before, including the matter of ethics.
Effective SEO Tactics for 2024: Crafting Your Strategy
What is the best SEO strategy for 2024? How to plan your SEO strategy for any new project? These are all valid questions that inform how you will move forward. The thing to remember that different types of SEO planning work for different situations. To start, you have to define your goals.
SEO KPIs for Measuring Your Website's Performance
An SEO campaign is only as good as the results it brings in, and those results need to be carefully measured and analyzed. Key performance indicators, or KPIs, are the key to guaranteeing top results.
SEO Migration Guide: Redesign Your Website Without SEO Damage
Every website redesign needs a thorough SEO Migration Strategy. To assist business owners and web designers, we've developed this Website Migration SEO Checklist so you don't have to worry about losing your SEO momentum and can focus on more important things like looking forward to all the positive changes your new website will bring!
Understanding the Various Kinds of Featured Snippets
Featured Snippets are special boxes at the top of Google's search results page. These boxes show a quick answer to your question, taken from a web page, along with the page's title and URL. They are designed to give you the information you want without clicking through a website.
Reasons Why Infographics Still Matter in SEO
Infographics are a hugely popular information format both in print and online. Like the video and the use of data, infographic design now appears in most internet articles; just hop onto any major media website and you'll see information delivered through one. It's true - the infographic is everywhere, and for inbound marketing, it is a must.
How A.I. Is Impacting The SEO Industry
Since the release of ChatGPT, digital marketers around the world have been eagerly waiting for Google’s response to A.I. driven content. Below is a timeline of Google’s opinion on A.I.-driven content. And how A.I. content is impacting today’s SEO landscape, as well as a glimpse into the future of SEO.
Screaming Frog SEO Audit. 10 Useful Tricks
Screaming Frog is one of the best freemium tools on the internet to complete an SEO audit. We have worked with this program for years, and below you will find some of our favourite useful tricks to ensure you get the most out of this fantastic tool.
Can You Do SEO Yourself?
It's been said that if you want something done right, you should do it yourself. But does the same go for SEO? The truth is, you CAN do SEO yourself, but not until you read this.
What is SEO Testing?
Have you ever wondered how companies ensure their websites appear at the top of the search engines? That’s where SEO testing comes to the rescue!
Webpage layout & SEO Design Guide
A website’s layout is a carefully structured arrangement of various elements such as images, headings, subheadings, tables, infographics, and text. These elements are organized using the HTML markup language and CSS, which are the building blocks of any website's design.
Google Search Generative Experience (SGE): A New Era in Search Technology
Google SGE (Generative Search Experience) is a system where artificial intelligence provides short answers to users' queries on Google. Generative search creates content based on existing samples. If it becomes popular and accessible, online search, as we've known it for decades, will change forever.