What is SEO Testing?
Have you ever wondered how companies ensure their websites appear at the top of the search engines? That’s where SEO testing comes to the rescue!
Webpage layout & SEO Design Guide
A website’s layout is a carefully structured arrangement of various elements such as images, headings, subheadings, tables, infographics, and text. These elements are organized using the HTML markup language and CSS, which are the building blocks of any website's design.
Google Search Generative Experience (SGE): A New Era in Search Technology
Google SGE (Generative Search Experience) is a system where artificial intelligence provides short answers to users' queries on Google. Generative search creates content based on existing samples. If it becomes popular and accessible, online search, as we've known it for decades, will change forever.
Definitive Guide for E.A.T and Y.M.Y.L.
You already know that the text found on each of your web pages must serve a practical purpose. Without the proper focus and information that readers can use, Google is not likely to be impressed. Fortunately, there's a wealth of information that helps you understand how to serve your readers well while enjoying higher rankings in Google search results.
How to Set Up Conversions in GA4 (Key events)
Understanding how users interact with your Website is essential to making informed business decisions. Google Analytics 4 (GA4) offers robust conversion tracking that goes beyond simple page views, allowing you to measure specific actions that determine success.
17 Common SEO Technical Issues and Ways to Solve Them
Everything about your online presence affects how the major search engines choose to rank your pages. The goal is to use the best practices and ensure all the information you have online garners favor from Google and other prominent engines. Without it, people are less likely to find out what a gem of a business you operate.
What is E.E.A.T in SEO?
Ranking for keywords on Google requires a website to produce content that answers user’s search queries, a website that meets technical compliance, and an authority/building authority within its niche. But how do organizations keep their keywords ranking high on Google search? That is where E.E.A.T signals come into play.
11 Most Common SEO Myths Debunked
SEO myths have been around nearly as long as search engines themselves. Every year, the number of these myths increases, on practically every important question you can hear different opinions.
What is schema.org micro markup, and why do you need it?
What is Schema.org? What are the benefits of schema markup? How do I implement micro markup? We explore your schema questions in our blog post.
How to Choose the Right SEO Company in Toronto
A staggering 93% of online experiences begin with a search engine. This statistic alone underscores the pivotal role SEO plays in driving visibility and revenue for businesses on search engines like Google. As an entrepreneur in Toronto, partnering with the right SEO company can be the catalyst that propels your brand to the forefront of your industry. However, selecting the right SEO partner is no easy feat, as there are numerous factors to consider.
International SEO: What to Keep in Mind
When you've already achieved remarkable results with local SEO and your product or service shows potential demand beyond your country's borders, international SEO comes into play. An international SEO strategy is a set of actions aimed at increasing your website's visibility on search engine results pages (SERPs) for different languages and countries.
How to Optimize for “People Also Ask”
With Google's People Also Ask (PAA) feature, users can find answers to questions related to their original keywords. Typically, these questions appear as drop-down menus that can be expanded to show additional questions and answers.