Google’s Evolution: Increasing or Decreasing Traffic to Your Pages?
Once upon a time, the major search engines offered website owners a simple deal: let us display some of your data and we’ll direct users to your site. That’s the way it was for many years, but everything eventually changes. There are those who believe the enhancements that Google (and subsequently some of the less popular search engines) has implemented in recent years does more to keep users moving through their search results instead of clicking directly through to websites.
Googles’s Newest Search Engine Innovation: Featured Snippets
Google is always on the lookout for ways to deliver faster answers to users and make a little money in the process. One of the ways they are enhancing engine results is with the use of what is called featured snippets.
Why SEO is Better Than Paid Ads
How's your paid ad campaign working? Are you getting the results you hoped to generate? If this is your first time launching such a campaign, the results may seem thin and the cost more than you expected. What you are experiencing points out why search engine optimization is so important and how it is essential if you ever hope to get much of anything from those ads. Here are some of the reasons why you need strong SEO before you spend money on ads.
Google’s New Search Console: Improvements You Can Put to Good Use
During the latter part of 2017, Google released a beta version of a new Search Console. The release was intentionally limited to a few select users who helped identify issues and provide a chance for Google to resolve them. As of January 2018, the new Console is now available to everyone
Google's Maccabees Update: What Does That Mean For Your Pages?
The announcement of any major update by Google is enough to cause concern about page rankings and online reputations. While minor tweaks are happing regularly, it’s the big ones that capture most of the attention. Such is the case with Google’s December 2017 update. Maccabees has been in place long enough now for webmasters and business owners to know if they need to make some changes. Here are some things to look at closely if you want to benefit from this latest update.
Using Google My Business: How to Differentiate Your Organic Traffic From Direct Traffic
It’s no secret that Google is the most popular search engine in the world. You already know about resources that help you find popular keywords and key phrases that relate to your industry, but there’s other tools you can use. One of them is Google My Business.
How to Create a Viable SEO Strategy that Will Withstand the Test of Time
You are about to take the first step toward establishing an online presence for your new business. The first sign you needed to learn a few things was when your web designer mentioned the phrase SEO.
How to Do a Website Audit
You already know the importance of auditing your financial records from time to time. Have you considered that an audit of your website would be a good idea? The object is to determine if the site is providing the benefits you desire and possibly identifying ways to make it more effective. While there are several approaches to conducting this type of audit, start with this basic plan. Remember you can always embellish it as you go along.
7 Reasons Why You Should Consider SEO Strategy in Order to Amplify Your PR Efforts
How often have you heard or read recently that all the aspects of communication of your company or brand with its customers should be covered under the joint strategy? I bet you already did a tremendous work aligning online public relations, social media, and customer support to share the same values when communicating to existing or potential clients.
Search Engine Optimization Tips
How much do you really know about search engine optimization? As the Internet continues to evolve, it’s only natural that the way people search for the information they need changes too. Even if you’ve had an online presence for years, it makes sense to take a second look at how you optimize your pages. Here are a few tips that will get you started.
What is Search Engine Optimization?
You've heard the term ever since you launched your first website and posted that first blog. As familiar as it seems, do you really grasp the concept of search engine optimization? Now is a good time to step back and take a fresh look. You may be surprised at how much there is to this process and why it is so important.
Are Some Businesses Impacted More by Online Reviews?
The days of relying solely on reviews in print publications are over. These days, many people turn to the Internet when they want to find out what others think about entertainment, dining, and other types of options. Even local trades professionals like plumbers and air conditioning experts are subject to review at one site or another.