7 Reasons Why You Should Consider SEO Strategy in Order to Amplify Your PR Efforts
How often have you heard or read recently that all the aspects of communication of your company or brand with its customers should be covered under the joint strategy? I bet you already did a tremendous work aligning online public relations, social media, and customer support to share the same values when communicating to existing or potential clients.
Search Engine Optimization Tips
How much do you really know about search engine optimization? As the Internet continues to evolve, it’s only natural that the way people search for the information they need changes too. Even if you’ve had an online presence for years, it makes sense to take a second look at how you optimize your pages. Here are a few tips that will get you started.
What is Search Engine Optimization?
You've heard the term ever since you launched your first website and posted that first blog. As familiar as it seems, do you really grasp the concept of search engine optimization? Now is a good time to step back and take a fresh look. You may be surprised at how much there is to this process and why it is so important.
Are Some Businesses Impacted More by Online Reviews?
The days of relying solely on reviews in print publications are over. These days, many people turn to the Internet when they want to find out what others think about entertainment, dining, and other types of options. Even local trades professionals like plumbers and air conditioning experts are subject to review at one site or another.
5 Simple Reasons Why Your SEO Efforts Aren’t Paying Off
You created an online presence for your business many years ago. There was a time when your website, the ads you approved, and even the blog posts that you posted seemed to produce quite a few results. Unfortunately the returns they are producing these days are not what they were in the past. Simply put, your SEO efforts are not paying off any longer. What is happening and how can you change that? Here are five possible areas to consider and what you can do about them.
Search Engine Optimization Today and Yesterday: What Has Changed?
If you maintain any type of presence online, then you have heard about the updates that the major search engines do from time to time. What you may not realize is that the nature of those changes makes some things that used to be very important to placement in search engine results no longer relevant.
SEO Today: Understanding When and How Rankbrain Impacts Search Engine Optimization
SEO is more involved than merely including relevant keywords and phrases in web content. One of the more recent innovations to rank your pages higher in search engine results involves the use of artificial intelligence. More specifically, AIO (or Artificial Intelligence Optimization) is creating quite a bit of buzz with website and blog owners. When it comes to AIO, it’s hard to beat what RankBrain has to offer.
SSL Certification: What You Need to Do Now and Why
You’ve heard of Secure Sockets Layer before but perhaps it’s not been all that prominent on your radar. Much of your focus has been on putting together the most user-friendly website that you can. A lot of attention was paid to developing quality content, using the right images and in general making sure the site is informative and easy to navigate.
Voice Search Engine Optimization: What Every Beginner Should Know
Marketing experts are urging clients to get cozy with voice search optimization. You already have a little SEO knowledge, but what’s this new approach? And does it really make a difference? Here are some basics about voice SEO that you need to know and put to good use.
Has Content Overtaken Link Building in Importance?
Once upon a time, links were at the top of the heap. Content, while considered important, lagged behind. Things are changing for a number of reasons and content is now more important in ranking than ever. Here is what you need to understand about today’s SEO process and what has changed.
5 Huge Reasons You Should Care About Content Marketing Metrics
As any expert with a reputable SEO agency will tell you, content marketing metrics really do matter. They let you know if the content marketing you have in place is great, if it could be better, or if you need to start all over. Along the way, you'll get quite a bit of returns on your investment. Here are a few reasons why paying attention to those metrics matter.
SEOlogist Discusses the Record-breaking €2.4 Billion Fine Google’s Been Given in the EU
Investigating the EU allegations against Google and their approach to displaying their own Google Shopping listings above their competitors in search.