5 Simple Reasons Why Your SEO Efforts Aren’t Paying Off
You created an online presence for your business many years ago. There was a time when your website, the ads you approved, and even the blog posts that you posted seemed to produce quite a few results. Unfortunately the returns they are producing these days are not what they were in the past. Simply put, your SEO efforts are not paying off any longer. What is happening and how can you change that? Here are five possible areas to consider and what you can do about them.
Search Engine Optimization Today and Yesterday: What Has Changed?
If you maintain any type of presence online, then you have heard about the updates that the major search engines do from time to time. What you may not realize is that the nature of those changes makes some things that used to be very important to placement in search engine results no longer relevant.
SEO Today: Understanding When and How Rankbrain Impacts Search Engine Optimization
SEO is more involved than merely including relevant keywords and phrases in web content. One of the more recent innovations to rank your pages higher in search engine results involves the use of artificial intelligence. More specifically, AIO (or Artificial Intelligence Optimization) is creating quite a bit of buzz with website and blog owners. When it comes to AIO, it’s hard to beat what RankBrain has to offer.
SSL Certification: What You Need to Do Now and Why
You’ve heard of Secure Sockets Layer before but perhaps it’s not been all that prominent on your radar. Much of your focus has been on putting together the most user-friendly website that you can. A lot of attention was paid to developing quality content, using the right images and in general making sure the site is informative and easy to navigate.
Voice Search Engine Optimization: What Every Beginner Should Know
Marketing experts are urging clients to get cozy with voice search optimization. You already have a little SEO knowledge, but what’s this new approach? And does it really make a difference? Here are some basics about voice SEO that you need to know and put to good use.
Has Content Overtaken Link Building in Importance?
Once upon a time, links were at the top of the heap. Content, while considered important, lagged behind. Things are changing for a number of reasons and content is now more important in ranking than ever. Here is what you need to understand about today’s SEO process and what has changed.
5 Huge Reasons You Should Care About Content Marketing Metrics
As any expert with a reputable SEO agency will tell you, content marketing metrics really do matter. They let you know if the content marketing you have in place is great, if it could be better, or if you need to start all over. Along the way, you'll get quite a bit of returns on your investment. Here are a few reasons why paying attention to those metrics matter.
SEOlogist Discusses the Record-breaking €2.4 Billion Fine Google’s Been Given in the EU
Investigating the EU allegations against Google and their approach to displaying their own Google Shopping listings above their competitors in search.
Fred and Your Blogs: Will Your Rankings Survive?
Just about everyone from casual users to business owners know Google is constantly refining algorithms. Now and again, a major update is released that captures attention. The release of Fred in early 2017 has already affected the rankings for a number of web pages. If you haven’t noticed a change in your traffic patterns, hold on. It’s coming.
Website Design and Creation: What Decisions About SEO Should You Make?
Before you ever talk with a web designer and well before the actual pages are built, you need to think carefully about your search engine optimization strategy. No matter what else you may know about marketing and advertising, taking it online means you have to think about how the major search engines will rank your pages.
Link Building: Tips to Help You Maximize Your Efforts and Prioritize Your Opportunities
You already know that search engine optimization is important to reaching your target audience. Along with choosing the right keywords to include in your informative content, there’s the matter of using link building to best advantage. With the right strategy, you can identify and prioritize your opportunities to increase link value and get more rewards for your efforts. Here are some tips on how to reach those goals and enjoy a healthy flow of traffic.
What Sets Black Hat and White Hat SEO Strategies Apart?
Anyone who is beginning to explore the potential of search engine optimization will come across references to black hat and white hat SEO strategies. What is not always clear is how a particular strategy falls into a certain category. Here are examples of how one can decide which camp a strategy fits in with more easily.