How to Get More Traffic on Your Brand Site in 2022
Your website is more important to the business than ever before. As more consumers take advantage of online purchasing and rely on the Internet to find the things they need, it makes sense to do everything possible to drive more traffic to your site. The good news is that you don’t have to wait. It’s possible to begin making some changes and watch your traffic increase in a matter of days. Here’s some suggestions on what to do.
Passage Indexing, What We Know Already
Knowing how to play the system you find yourself in has been the key to success for many and Google’s expansive algorithm is no different. What difference does it make if you offer the best product or service in all of Canada if when people search for your industry, you are nowhere to be found. If a nut falls from a tree onto the ground and no one was there to hear it, did it really make a sound?
SEO Costs: Why The Fixed-Rate Model Is Outdated
Fixed-rate SEO pricing has been a go-to model for many businesses, but in a world where search algorithms and consumer behavior evolve rapidly, this approach is starting to show its limitations.
SEO “Imaging”: A Guide To Using Images Effectively
When many people think of search engine optimization, they tend to associate SEO with the text used on websites, blogs, landing pages, and even social media posts. They may even go as far as to consider SEO while naming website pages or coming up with searchable titles for blog posts. One element that sometimes gets overlooked is the images used along with the text.
The Importance of Brand & Agency Relationships: Evaluating a Potential SEO Partner
Your company website is the foundation for cultivating and maintaining a robust Internet presence. It's the one place that you have complete control over the content, how it informs, and what it does in terms of supporting your marketing efforts. Consider your website as the basis for your overall content marketing power. If you do, then it's easy to understand why optimizing every page with responsible and effective SEO is so important.
Products: Something New For Your Google My Business Strategy
Google My Business has been around since 2014 and has grown into a handy tool for many business owners. Designed as a way to provide business owners with more control over what company information displays in search engine results when users type in the exact company name. That includes the name as it appears on Google Maps and also in the local pack that pops up at the top of the search results.
Google My Business News: No More Distance-Based Service Areas!
In November 2018, Google began to implement a change in how business owners could designate an area of service. Prior to that time, the approach involved using your address as a starting point for the area in which you would provide services. That is, you delivered to or would visit customers who were within a certain amount of distance of your business location. Other than using your physical address as the anchor and stating how far you would travel (40 miles as an example) to help a customer, there was nothing else do to.
Google Search Algorithm Updates: Should You Even Care?
You would have to live under a rock for years not to know that Google updates search algorithms from time to time. Those changes may be major ones or they can be minor tweaks that create new editions or versions of the current algorithm. If you have an online presence that's connected with generating income, you can bet that being aware of those changes matter.
SEO Backlinks Building Strategy in 2020
Today's search engine optimization has evolved, and for those of us that are lucky enough to operate within this growing and often challenging field, the keys to a successful project are all balanced on 3 pillars. These pillars have changed over the years, and with these changes have come to a new generation of specialists that have bought in and leverage the importance of link building.
The 8-Step SEO Strategy: Immediate Constituents
Ask the rank and file business professional about search engine optimization and related online strategies and you'll hear that it's all about ranking. While that's true, there are more elements to address. The goal is to ensure your online presence is a team effort that makes you competitive in more than just high results. All elements must be related and create a cohesive presence, from your YouTube videos to specific blog posts.
Your Comprehensive Guide For Voice Search Optimization
If you're reasonably up-to-date with the ever-evolving world of SEO, voice search is probably on your radar. But if you're overwhelmed by the emerging field of voice search, you're certainly not alone. Voice search an entirely new beast, with rules all its own. That's why we've compiled all of the best statistics and strategies related to voice search to create this simple, straightforward guide of voice search best practices. Follow all of these rules, and soon Alexa will be quoting your website in search results!
Why Startups Should Consider SEO as an Investment
SEO works, and startups should look to include it in either their blended marketing campaigns or as a standalone tool!