Using Google My Business: How to Differentiate Your Organic Traffic From Direct Traffic
It’s no secret that Google is the most popular search engine in the world. You already know about resources that help you find popular keywords and key phrases that relate to your industry, but there’s other tools you can use. One of them is Google My Business.
How to Create a Viable SEO Strategy that Will Withstand the Test of Time
You are about to take the first step toward establishing an online presence for your new business. The first sign you needed to learn a few things was when your web designer mentioned the phrase SEO.
How to Do a Website Audit
You already know the importance of auditing your financial records from time to time. Have you considered that an audit of your website would be a good idea? The object is to determine if the site is providing the benefits you desire and possibly identifying ways to make it more effective. While there are several approaches to conducting this type of audit, start with this basic plan. Remember you can always embellish it as you go along.
7 Reasons Why You Should Consider SEO Strategy in Order to Amplify Your PR Efforts
How often have you heard or read recently that all the aspects of communication of your company or brand with its customers should be covered under the joint strategy? I bet you already did a tremendous work aligning online public relations, social media, and customer support to share the same values when communicating to existing or potential clients.
Search Engine Optimization Tips
How much do you really know about search engine optimization? As the Internet continues to evolve, it’s only natural that the way people search for the information they need changes too. Even if you’ve had an online presence for years, it makes sense to take a second look at how you optimize your pages. Here are a few tips that will get you started.
What is Search Engine Optimization?
You've heard the term ever since you launched your first website and posted that first blog. As familiar as it seems, do you really grasp the concept of search engine optimization? Now is a good time to step back and take a fresh look. You may be surprised at how much there is to this process and why it is so important.
Are Some Businesses Impacted More by Online Reviews?
The days of relying solely on reviews in print publications are over. These days, many people turn to the Internet when they want to find out what others think about entertainment, dining, and other types of options. Even local trades professionals like plumbers and air conditioning experts are subject to review at one site or another.
5 Simple Reasons Why Your SEO Efforts Aren’t Paying Off
You created an online presence for your business many years ago. There was a time when your website, the ads you approved, and even the blog posts that you posted seemed to produce quite a few results. Unfortunately the returns they are producing these days are not what they were in the past. Simply put, your SEO efforts are not paying off any longer. What is happening and how can you change that? Here are five possible areas to consider and what you can do about them.
Search Engine Optimization Today and Yesterday: What Has Changed?
If you maintain any type of presence online, then you have heard about the updates that the major search engines do from time to time. What you may not realize is that the nature of those changes makes some things that used to be very important to placement in search engine results no longer relevant.
SEO Today: Understanding When and How Rankbrain Impacts Search Engine Optimization
SEO is more involved than merely including relevant keywords and phrases in web content. One of the more recent innovations to rank your pages higher in search engine results involves the use of artificial intelligence. More specifically, AIO (or Artificial Intelligence Optimization) is creating quite a bit of buzz with website and blog owners. When it comes to AIO, it’s hard to beat what RankBrain has to offer.
SSL Certification: What You Need to Do Now and Why
You’ve heard of Secure Sockets Layer before but perhaps it’s not been all that prominent on your radar. Much of your focus has been on putting together the most user-friendly website that you can. A lot of attention was paid to developing quality content, using the right images and in general making sure the site is informative and easy to navigate.
Voice Search Engine Optimization: What Every Beginner Should Know
Marketing experts are urging clients to get cozy with voice search optimization. You already have a little SEO knowledge, but what’s this new approach? And does it really make a difference? Here are some basics about voice SEO that you need to know and put to good use.