
The Power of Online Reviews and How They Can Be Used To Boost ROI
Over the past few years, online product and service reviews have become more powerful than ever. Not only do they help consumers determine whether to use a particular company or not; online reviews can even be used to boost ROI substantially.

Google Reduces Local Guides’ Incentive and Faces Third EU Anti-Trust Charge
Late last year, Google introduced a level and points-based system to the Local Guides program, which rewarded those who actively contribute to the Maps Community so that they would reach higher levels as they earned more points.